Marketing insights & resources
How banks can build consumer trust in troubled times
Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state...
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Common mistakes in influencer marketing
Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot ... more
Getting started with influencer marketing
Prerequisite: Brand Identity The gateway to a successful influencer marketing campaign starts the same as any other: your brand identity. In fact, if your ... more
Top 5 industries for influencer marketing
The root of influencer marketing Influencer Marketing has always been around, but it’s gone by many different names: spokesperson, testimonial, celebrity, and ... more
5 steps to launching your card product
Ready to launch your next credit card or other card product? Developed with our decades of experience in card product launches, this guide will ... more
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