Marketing insights & resources

December 2024 21 min. read

Comprehensive guide to credit card marketing

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever....

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Industry Resources

Sharing a collection of latest marketing news and trends from industry leaders.

Why it matters that banks want a bite of the Apple card

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Salesforce's 2025 Financial Services Report

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Will Amex's $6.8B bet on Gen Z pay off?

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Marketing Strategy
AI in financial marketing: Beyond the buzz
Artificial intelligence has quickly moved from cautious pilot projects to a core component of financial marketing. The real challenge isn't adoption; it's ... more
Advertising
50% of Gen Z learns about money on TikTok – financial marketers take note
We’ve spent decades promoting financial literacy: creating campaigns, launching educational initiatives, developing financial wellness programs, and designing budgeting tools. But here’s the ... more
Seven phases of a successful credit card launch
Launching a new credit card program can be a game-changer for financial institutions. When marketed well, a strategic card launch opens new revenue ... more
Five steps for a successful credit card migration campaign
A proven framework for seamless credit card migration for banks and credit unions. Credit card migrations transcend transactions; they become moments of truth. When ... more
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DTC

Pet parent influencers drive brand growth

Naturally Fresh, a walnut shell cat litter brand, needed help connecting with eco-conscious pet owners, particularly millennial pet parents. They enlisted us to …

Financial

Crafting a data‑driven, member‑first credit card program rollout

Ent Credit Union made a values-based decision to bring its credit card program in-house. Why? Because the third-party solution couldn’t …

B2B

Alternative transportation launch captures leads

Pathfinders helps First Student launch their alternative student transportation program, capturing leads and providing consistency for students….

CPG

Blending paid & organic social media for maximum effect

Nutrilite Organics launched the first USDA-certified organic nutritional supplements from Nutrilite and Amway. The goal was to empower distributors by using social media …

B2B

A journey to a stronger brand identity

Hull Lift Truck, a material handling solutions provider, approached everything they did with one goal: to win. In order to reach this goal, they …

B2B

Transhield gains entry into a new target market

Transhield, a leading provider of commercial and industrial equipment covers, was looking to build brand recognition, gain traction, and increase sales in a new …
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