7 Results for ‘direct to consumer’

In the fast-paced world of credit card marketing, where digital channels dominate, direct mail marketing still holds significant value. Direct mail credit card marketing gives issuers the unique ability to put physical offers directly in consumers’ hands, allowing for a

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever.

A credit card’s design plays a crucial role in establishing brand identity, driving customer engagement, and building loyalty. A well-designed card isn’t just about aesthetics — it’s a physical representation of the brand and the benefits offered to cardholders. When

In the world of credit card marketing, staying on top of competitors’ strategies, offers, and positioning is crucial for maintaining a competitive edge. Whether you’re looking to improve your current portfolio or launch a new product, conducting a thorough competitive

It’s impossible to scroll through a social media platform’s feed without seeing charismatic internet personalities showing off products and PR packages. Some marketers look at these influencers with cynicism, assuming things like, “My niche audience can’t relate to people like

The root of influencer marketing Influencer Marketing has always been around, but it’s gone by many different names: spokesperson, testimonial, celebrity, and the “manager’s pick” on the video store shelf. Opinions from those who are in the know are trusted

When it comes to designing credit cards, color is more than just a visual choice—it plays a crucial role in shaping consumer perceptions and driving behavior. Color theory, the concept that different hues evoke specific emotions and meanings, can be