Marketing insights & resources

FinancialJune 2024 8 min. read

How banks can build consumer trust in troubled times

Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state...

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A graphic that says
Widows, orphans, and other typographical sins
Designers are obsessed with details like typography, which they call the setting of type. One thing they hate is a "widow," a single word ... more
Two people in a conference room looking at laptop
What’s the difference between content marketing and social media marketing?
On the surface, content marketing and social media marketing may seem to fulfill the same purpose: Both refer to producing relevant, brand-aligned assets ... more
Seven blank credit cards in a variety of rainbow colors
Credit Card Designs: The Role of Color Theory in Effective Marketing Strategies  
When it comes to designing credit cards, color is more than just a visual choice—it plays a crucial role in shaping consumer perceptions ... more
Three images showing the interconnectivity of payment methods, set against an orange background
Future of credit card benefits
For decades, credit cards have been a cornerstone of consumer banking, administered mainly by traditional banking institutions. These card products provided a simple yet ... more
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