8 Results for ‘paid media’

On the surface, content marketing and social media marketing may seem to fulfill the same purpose: Both refer to producing relevant, brand-aligned assets and copy to capture an audience’s attention. However, diving into the nuanced differences between the two could

Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot I didn’t know, and didn’t learn, until managing influencer marketing strategies for an agency. As a

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever.

Social studio worked with Naturally Fresh cat litter by leveraging both paid and organic media posts to drive brand awareness, increase social/web traffic, and boost sales.

The PayPal Business Debit Mastercard^® is a convenient tool for small business owners and side hustlers. Cardholders were becoming numb to quarterly promotional offers to drive usage through emails and digital ads, resulting in less engagement. PayPal wanted to shake things up and test a new offer scheme with a focused purchase category and a “flash sale” expiration window.

It’s impossible to scroll through a social media platform’s feed without seeing charismatic internet personalities showing off products and PR packages. Some marketers look at these influencers with cynicism, assuming things like, “My niche audience can’t relate to people like

Prerequisite: Brand Identity The gateway to a successful influencer marketing campaign starts the same as any other: your brand identity. In fact, if your brand is already finding success in advertising on social media, you already have a great start

Right Message, Right Audience, Right Place: Learn the steps and elements that go into creating this powerful marketing communications tool.