Insights | 7 min read

How to design a high-converting credit card landing page

Your credit card landing page isn’t just a destination, it’s the gateway to conversion. In today’s fast-paced, mobile-centric world, every view and click counts. A poorly designed page risks wasting your card advertising efforts and losing potential customers. But with
Financial
Insights | 21 min read

Comprehensive guide to credit card marketing

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever.
Marketing Strategy Financial
Insights | 7 min read

Direct mail still matters in credit card marketing

In the fast-paced world of credit card marketing, where digital channels dominate, direct mail marketing still holds significant value. Direct mail credit card marketing gives issuers the unique ability to put physical offers directly in consumers’ hands, allowing for a
Marketing Strategy Financial
Insights | 9 min read

A step-by-step guide to conducting a credit card competitive analysis

In the world of credit card marketing, staying on top of competitors’ strategies, offers, and positioning is crucial for maintaining a competitive edge. Whether you’re looking to improve your current portfolio or launch a new product, conducting a thorough competitive
Marketing Strategy Financial
Insights | 8 min read

Pros and cons of using AI for financial services marketing

The advent of Artificial Intelligence (AI) has brought significant advancements to the field of sales and marketing, primarily through the deployment of AI tools for business. These AI marketing tools can offer numerous benefits, enhancing efficiency, improving customer experiences, automating
Financial
Insights | 10 min read

How to advertise financial services on social media

In the modern age, social media has become an indispensable tool for promoting businesses. However, financial services companies for the most part have been slow to adapt. Of the top 4,500 brand accounts on Instagram, only 40 are financial brands.
Social Media Marketing Financial
Insights | 9 min read

What’s the difference between social listening and social monitoring?

Do you know the difference between social monitoring and social listening? These terms are hot in the social media management and marketing agency worlds right now. While they are similar, and often (mis)used interchangeably, they are quite different when you
Social Media Marketing Beauty B2B CPG DTC Financial Medical
Insights | 9 min read

5 ways to boost your business with a second agency

Hiring a second agency is fast becoming a necessity. Even if you have retained a top firm as your agency of record (AOR), you will have specific projects, goals, or at times need an additional agency arm with channel expertise,
Social Media Marketing Beauty B2B CPG DTC Financial Medical
Insights | 7 min read

Widows, orphans, and other typographical sins

Designers are obsessed with details like typography, which they call the setting of type. One thing they hate is a "widow," a single word left alone on the last line of a paragraph. It disrupts the flow and makes the layout look unbalanced. Designers will try to reunite the widow with the rest of the paragraph for a more cohesive look.
Copywriting CPG
Insights | 5 min read

Getting started with influencer marketing

Prerequisite: Brand Identity The gateway to a successful influencer marketing campaign starts the same as any other: your brand identity. In fact, if your brand is already finding success in advertising on social media, you already have a great start
Influencer Marketing Beauty CPG DTC Financial Medical
Insights | 7 min read

How banks can build consumer trust in troubled times

Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state
Branding Financial
Insights | 8 min read

Future of credit card benefits

For decades, credit cards have been a cornerstone of consumer banking, administered mainly by traditional banking institutions. These card products provided a simple yet effective means for individuals to access credit, pay for goods and services, and manage financial obligations.
Digital Strategy Financial
Insights | 9 min read

Credit Card Designs: The Role of Color Theory in Effective Marketing Strategies  

When it comes to designing credit cards, color is more than just a visual choice—it plays a crucial role in shaping consumer perceptions and driving behavior. Color theory, the concept that different hues evoke specific emotions and meanings, can be
Credit Card Design Financial
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