4 Results for ‘beauty’

Nutrilite Organics launched the first USDA-certified organic nutritional supplements from Nutrilite and Amway. The goal was to empower distributors by using social media to build awareness, consideration, and preference for the new product line, making it easier for distributors to sell to customers.

Skincare and cosmetic brand Artistry tasked Pathfinders with the launch of Go Vibrant Lipstick, their first clean, vegan lipstick. No secret: this was a big deal for Artistry. It touted a wide diversity range and coined “a color for every tone,” which stood as the value prop of their campaign.

Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot I didn’t know, and didn’t learn, until managing influencer marketing strategies for an agency. As a

The root of influencer marketing Influencer Marketing has always been around, but it’s gone by many different names: spokesperson, testimonial, celebrity, and the “manager’s pick” on the video store shelf. Opinions from those who are in the know are trusted