3 Results for ‘beauty’

Skincare and cosmetic brand Artistry tasked Pathfinders with the launch of Go Vibrant Lipstick, their first clean, vegan lipstick. No secret: this was a big deal for Artistry. It touted a wide diversity range and coined “a color for every tone,” which stood as the value prop of their campaign.

Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot I didn’t know, and didn’t learn, until managing influencer marketing strategies for an agency. As a

The root of influencer marketing Influencer Marketing has always been around, but it’s gone by many different names: spokesperson, testimonial, celebrity, and the “manager’s pick” on the video store shelf. Opinions from those who are in the know are trusted