12 Results for ‘email marketing’

Whether you’re launching a new credit card or looking to rejuvenate a card activation campaign that hasn’t yielded the expected results, our innovative Core 8 credit card activation email series is designed to deliver exceptional results and drive long-term cardholder

Feel like you’re constantly defending your marketing budget? We get it. Marketing impacts nearly every part of a business, but it’s not always easy to show exactly how. Connecting efforts to measurable results can be tricky, especially when leadership expects

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever.

In the competitive world of credit card marketing, understanding your customer is key.
Crafting effective customer personas can be a game-changer. Customer personas are fictional representations of your ideal customers, built using data and insights about their behaviors, needs, and preferences

In the fast-paced world of credit card marketing, where digital channels dominate, direct mail marketing still holds significant value. Direct mail credit card marketing gives issuers the unique ability to put physical offers directly in consumers’ hands, allowing for a

The advent of Artificial Intelligence (AI) has brought significant advancements to the field of sales and marketing, primarily through the deployment of AI tools for business. These AI marketing tools can offer numerous benefits, enhancing efficiency, improving customer experiences, automating

Learn more about this valuable form of direct marketing that can enable you to improve the performance of your marketing activities.

As this real-world marketing example shows, here’s how to impactfully invest in understanding your audience without breaking the bank.

On the surface, content marketing and social media marketing may seem to fulfill the same purpose: Both refer to producing relevant, brand-aligned assets and copy to capture an audience’s attention. However, diving into the nuanced differences between the two could

In the world of credit card marketing, staying on top of competitors’ strategies, offers, and positioning is crucial for maintaining a competitive edge. Whether you’re looking to improve your current portfolio or launch a new product, conducting a thorough competitive

In today’s competitive market, a successful credit card program requires more than just compelling offers and attractive designs. It demands a strategic approach to credit card activation. Evaluating competitors’ strategies is a helpful way to determine what works, and what

Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state