21 Results for ‘business to business’

Learn how company leaders can proactively prepare their organizations for GPT and generative AI, addressing information security risks and outdated policies.

Hiring a second agency is fast becoming a necessity. Even if you have retained a top firm as your agency of record (AOR), you will have specific projects, goals, or at times need an additional agency arm with channel expertise,

Learn more about this valuable form of direct marketing that can enable you to improve the performance of your marketing activities.

Ent Credit Union made a values-based decision to bring its credit card program in-house. Why? Because the third-party solution couldn’t deliver the high level of personalization, convenience, and member-first experience Ent is committed to. Bringing a credit card program in-house is no small feat. The risk of confusing customers, creating friction, and losing trust is real. But Ent was determined to create a program that truly serves its members’ financial well-being. They needed a strategic partner capable of ensuring a smooth transition that honored and added value to its members.

We’ve spent decades promoting financial literacy: creating campaigns, launching educational initiatives, developing financial wellness programs, and designing budgeting tools. But here’s the reality: Fewer than 30% of Americans can answer the Big Three Financial Literacy Questions by age 40 Utah

Whether you’re launching a new credit card or looking to rejuvenate a card activation campaign that hasn’t yielded the expected results, our innovative Core 8 credit card activation email series is designed to deliver exceptional results and drive long-term cardholder

Feel like you’re constantly defending your marketing budget? We get it. Marketing impacts nearly every part of a business, but it’s not always easy to show exactly how. Connecting efforts to measurable results can be tricky, especially when leadership expects

eMoney is known for its comprehensive wealth management platform. Recently, eMoney developed “Incentive,” a free app advisors could use to attract a younger clientele who wanted help managing their money via 401(k) plans the advisors managed.

In the competitive world of credit card marketing, understanding your customer is key.
Crafting effective customer personas can be a game-changer. Customer personas are fictional representations of your ideal customers, built using data and insights about their behaviors, needs, and preferences

In the competitive world of credit card marketing, data is king Understanding and tracking the right metrics can make the difference between a successful campaign and a failed one. But what are these essential metrics? How can they guide your marketing strategy

The PayPal Business Debit Mastercard^® is a convenient tool for small business owners and side hustlers. Cardholders were becoming numb to quarterly promotional offers to drive usage through emails and digital ads, resulting in less engagement. PayPal wanted to shake things up and test a new offer scheme with a focused purchase category and a “flash sale” expiration window.

The advent of Artificial Intelligence (AI) has brought significant advancements to the field of sales and marketing, primarily through the deployment of AI tools for business. These AI marketing tools can offer numerous benefits, enhancing efficiency, improving customer experiences, automating

In the modern age, social media has become an indispensable tool for promoting businesses. However, financial services companies for the most part have been slow to adapt. Of the top 4,500 brand accounts on Instagram, only 40 are financial brands.

Do you know the difference between social monitoring and social listening? These terms are hot in the social media management and marketing agency worlds right now. While they are similar, and often (mis)used interchangeably, they are quite different when you

Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot I didn’t know, and didn’t learn, until managing influencer marketing strategies for an agency. As a

Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state

Prerequisite: Brand Identity The gateway to a successful influencer marketing campaign starts the same as any other: your brand identity. In fact, if your brand is already finding success in advertising on social media, you already have a great start

Video marketing is effective and growing. Video storytelling has many purposes. That’s why 88% surveyed say they’ve been convinced by a video to make a purchase.

On the surface, content marketing and social media marketing may seem to fulfill the same purpose: Both refer to producing relevant, brand-aligned assets and copy to capture an audience’s attention. However, diving into the nuanced differences between the two could

When it comes to designing credit cards, color is more than just a visual choice—it plays a crucial role in shaping consumer perceptions and driving behavior. Color theory, the concept that different hues evoke specific emotions and meanings, can be

For decades, credit cards have been a cornerstone of consumer banking, administered mainly by traditional banking institutions. These card products provided a simple yet effective means for individuals to access credit, pay for goods and services, and manage financial obligations.