Insights | 6 min read

Top 5 industries for influencer marketing

The root of influencer marketing Influencer Marketing has always been around, but it’s gone by many different names: spokesperson, testimonial, celebrity, and the “manager’s pick” on the video store shelf. Opinions from those who are in the know are trusted
Influencer Marketing B2B DTC Financial Medical
Insights | 7 min read

How banks can build consumer trust in troubled times

Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state
Branding Financial
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