Insights | 9 min read

Credit Card Designs: The Role of Color Theory in Effective Marketing Strategies  

When it comes to designing credit cards, color is more than just a visual choice—it plays a crucial role in shaping consumer perceptions and driving behavior. Color theory, the concept that different hues evoke specific emotions and meanings, can be
Credit Card Design Financial
Insights | 7 min read

How to design a high-converting credit card landing page

Your credit card landing page isn’t just a destination, it’s the gateway to conversion. In today’s fast-paced, mobile-centric world, every view and click counts. A poorly designed page risks wasting your card advertising efforts and losing potential customers. But with
Financial
Insights | 10 min read

Designing a credit card activation email series that works

Whether you’re launching a new credit card or looking to rejuvenate a card activation campaign that hasn’t yielded the expected results, our innovative Core 8 credit card activation email series is designed to deliver exceptional results and drive long-term cardholder
Financial
Insights | 8 min read

How to design a credit card: key tips and best practices for success

A credit card’s design plays a crucial role in establishing brand identity, driving customer engagement, and building loyalty. A well-designed card isn’t just about aesthetics — it’s a physical representation of the brand and the benefits offered to cardholders. When
Marketing Strategy Financial
Insights | 21 min read

Comprehensive guide to credit card marketing

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever.
Marketing Strategy Financial
Insights | 9 min read

Elevate your credit card marketing with personas

In the competitive world of credit card marketing, understanding your customer is key.
Crafting effective customer personas can be a game-changer. Customer personas are fictional representations of your ideal customers, built using data and insights about their behaviors, needs, and preferences
Marketing Strategy Financial
Insights | 7 min read

Direct mail still matters in credit card marketing

In the fast-paced world of credit card marketing, where digital channels dominate, direct mail marketing still holds significant value. Direct mail credit card marketing gives issuers the unique ability to put physical offers directly in consumers’ hands, allowing for a
Marketing Strategy Financial
Insights | 5 min read

Credit card activation: how to encourage cardholders to start using their card effectively

In today’s competitive market, a successful credit card program requires more than just compelling offers and attractive designs. It demands a strategic approach to credit card activation. Evaluating competitors’ strategies is a helpful way to determine what works, and what
Marketing Strategy Financial
Insights | 9 min read

A step-by-step guide to conducting a credit card competitive analysis

In the world of credit card marketing, staying on top of competitors’ strategies, offers, and positioning is crucial for maintaining a competitive edge. Whether you’re looking to improve your current portfolio or launch a new product, conducting a thorough competitive
Marketing Strategy Financial
Work | 5 min read

Launching card designs for all 32 NFL teams

Bread Financial approached us with a unique challenge: Create 32 card designs representing each team in the NFL Extra Points Visa® Credit Card program. Each design needed to appeal to fans while maintaining a cohesive look for the family of cards.
Copywriting B2B Financial
Work | 5 min read

Knocking it out of the park with credit card co-branding

We were enlisted to launch a new co-branded Mastercard card for New York Yankees fans. The launch included new card designs, card carriers, stadium signage
Credit Card Design DTC Financial
Insights | 8 min read

Future of credit card benefits

For decades, credit cards have been a cornerstone of consumer banking, administered mainly by traditional banking institutions. These card products provided a simple yet effective means for individuals to access credit, pay for goods and services, and manage financial obligations.
Digital Strategy Financial
Insights | 5 min read

How to integrate metrics with business goals

In the competitive world of credit card marketing, data is king Understanding and tracking the right metrics can make the difference between a successful campaign and a failed one. But what are these essential metrics? How can they guide your marketing strategy
Marketing Strategy Financial
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