Insights | 8 min read

Pros and cons of using AI for financial services marketing

The advent of Artificial Intelligence (AI) has brought significant advancements to the field of sales and marketing, primarily through the deployment of AI tools for business. These AI marketing tools can offer numerous benefits, enhancing efficiency, improving customer experiences, automating
Financial
Insights | 10 min read

How to advertise financial services on social media

In the modern age, social media has become an indispensable tool for promoting businesses. However, financial services companies for the most part have been slow to adapt. Of the top 4,500 brand accounts on Instagram, only 40 are financial brands.
Social Media Marketing Financial
Insights | 9 min read

What’s the difference between social listening and social monitoring?

Do you know the difference between social monitoring and social listening? These terms are hot in the social media management and marketing agency worlds right now. While they are similar, and often (mis)used interchangeably, they are quite different when you
Social Media Marketing Beauty B2B CPG DTC Financial Medical
Insights | 6 min read

Top 5 industries for influencer marketing

The root of influencer marketing Influencer Marketing has always been around, but it’s gone by many different names: spokesperson, testimonial, celebrity, and the “manager’s pick” on the video store shelf. Opinions from those who are in the know are trusted
Influencer Marketing B2B DTC Financial Medical
Insights | 9 min read

A step-by-step guide to conducting a credit card competitive analysis

In the world of credit card marketing, staying on top of competitors’ strategies, offers, and positioning is crucial for maintaining a competitive edge. Whether you’re looking to improve your current portfolio or launch a new product, conducting a thorough competitive
Marketing Strategy Financial
Insights | 8 min read

Future of credit card benefits

For decades, credit cards have been a cornerstone of consumer banking, administered mainly by traditional banking institutions. These card products provided a simple yet effective means for individuals to access credit, pay for goods and services, and manage financial obligations.
Digital Strategy Financial
Insights | 9 min read

Credit Card Designs: The Role of Color Theory in Effective Marketing Strategies  

When it comes to designing credit cards, color is more than just a visual choice—it plays a crucial role in shaping consumer perceptions and driving behavior. Color theory, the concept that different hues evoke specific emotions and meanings, can be
Credit Card Design Financial
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