11 Results for ‘influencer marketing’

Skincare and cosmetic brand Artistry tasked Pathfinders with the launch of Go Vibrant Lipstick, their first clean, vegan lipstick. No secret: this was a big deal for Artistry. It touted a wide diversity range and coined “a color for every tone,” which stood as the value prop of their campaign.

It’s impossible to scroll through a social media platform’s feed without seeing charismatic internet personalities showing off products and PR packages. Some marketers look at these influencers with cynicism, assuming things like, “My niche audience can’t relate to people like

Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot I didn’t know, and didn’t learn, until managing influencer marketing strategies for an agency. As a

Prerequisite: Brand Identity The gateway to a successful influencer marketing campaign starts the same as any other: your brand identity. In fact, if your brand is already finding success in advertising on social media, you already have a great start

The root of influencer marketing Influencer Marketing has always been around, but it’s gone by many different names: spokesperson, testimonial, celebrity, and the “manager’s pick” on the video store shelf. Opinions from those who are in the know are trusted

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever.

Here’s why investing in understanding your customer’s decision-making process allows you to make smarter marketing decisions, and activities

On the surface, content marketing and social media marketing may seem to fulfill the same purpose: Both refer to producing relevant, brand-aligned assets and copy to capture an audience’s attention. However, diving into the nuanced differences between the two could

In the modern age, social media has become an indispensable tool for promoting businesses. However, financial services companies for the most part have been slow to adapt. Of the top 4,500 brand accounts on Instagram, only 40 are financial brands.

With the growing purchasing power and influence that 24-40 year-olds have many B2C brands are targeting the statistical key purchase decision-maker of this group – the Millennial Mom. In this white paper we’ll share how a brand like yours can capture her attention and interest.

Do you know the difference between social monitoring and social listening? These terms are hot in the social media management and marketing agency worlds right now. While they are similar, and often (mis)used interchangeably, they are quite different when you