Pet parent influencers drive brand growth
The situation
Naturally Fresh, a walnut shell cat litter brand, needed help connecting with eco-conscious pet owners, particularly millennial pet parents. They enlisted us to design a social media campaign that would leverage eco-friendly pet parent influencers, who would create authentic content that resonated with like-minded cat lovers.
The solution
Pathfinders launched an influencer marketing activation to find quality influencers whose user-generated content (UGC) aligned with Naturally Fresh’s sustainability values. We selected ten top-tier influencers, each averaging 90k followers, including @thecatlvt, a respected veterinary specialist and rescue cat owner. We provided them with a Creative Brief and Content Calendar to streamline the creation of engaging, high-performing UGC that would resonate with eco-conscious pet owners.
impressions
engagement rate
WEBSITE VISITS
The success
NATURALLY FRESH DOUBLED THEIR SOCIAL MEDIA REACH AND DROVE SIGNIFICANT TRAFFIC TO PURCHASE
We identified six long-term influencers to foster ongoing relationships with, and their posts proved invaluable to brand awareness and sales. Consumers engaging through our influencers’ trackable links became a primary source of traffic to the website. As a result, overall reach doubled compared to the previous year, enhancing brand awareness and boosting sales.
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