Trusted by top financial brands to launch, grow, and scale their initiatives

25+ years of fueling growth for banks, credit unions, and fintechs

Knocking it out of the park with credit card co-branding

See how we blended decades of Yankees legacy with smart card psychology to turn fandom into cardholder loyalty.

1/3

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Knocking it out of the park with credit card co-branding example

Converting in-branch customers to app users

See how a sweepstakes-fueled “Insta-Brag” campaign drove the highest engagement in Huntington Bank’s history – and moved branch visitors onto the app.

2/3

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Converting in-branch customers to app users example

Getting on the radar: building a better brand presence

Explore the research-driven refresh that aligned look voice and UX and sent engagement soaring for a regional banking leader.

3/3

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Knocking it out of the park with credit card co-branding

FULL CASE STUDY

Converting in-branch customers to app users

FULL CASE STUDY

Getting on the radar: building a better brand presence

FULL CASE STUDY

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A less transactional approach, with big results

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Tri-state Capitol:

Developing a breakthrough approach for an embedded finance solution

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SEE ALL WORK

PATHFINDER

Your guide to financial marketing

A newsletter designed specifically for financial services marketers, delivering timely topics and actionable insights straight to your inbox.

Financial marketing insights

Explore the trends and tactics shaping financial marketing

Credit Card Marketing

Seven phases of a successful credit card launch

Launching a new credit card program can be a game-changer for financial institutions. When marketed well, a strategic card launch opens new revenue streams ...

Credit Card Marketing

Five steps for a successful credit card migration campaign

A proven framework for seamless credit card migration for banks and credit unions. Credit card migrations transcend transactions; they become moments of truth. When ...

Credit Card Marketing

How to help your organization understand marketing’s impact

Feel like you’re constantly defending your marketing budget? We get it. Marketing impacts nearly every part of a business, but it’s not always easy ...

Credit Card Marketing

How to design a high-converting credit card landing page

Your credit card landing page isn’t just a destination, it’s the gateway to conversion. In today’s fast-paced, mobile-centric world, every view and click counts. ...

Credit Card Marketing

Comprehensive guide to credit card marketing

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of ...

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Download industry resources

Free resources built from decades of financial marketing experience

Customer persona guide & template

Built with our decades of experience in card product launches, this guide will ensure that you don’t miss any critical steps or timing necessary for your success.

Download industry resources

Free resources built from decades of financial marketing experience

5 steps to launching your card product

Built with our decades of experience in card product launches, this guide will ensure that you don’t miss any critical steps or timing necessary for your success.

Credit card competitor analysis guide

Built with our decades of experience in card product launches, this guide will ensure that you don’t miss any critical steps or timing necessary for your success.

What a full-service partnership looks like

We treat your challenges as our own. Watch Pathfinders CEO Kelly Ball explain why.

An extension of your team

Introducing a diverse and talented crowd of experts that bring the insights and skills you need to expand and grow your business. From art direction and data analytics to social media and UX design, we pull together the right people for your project. If you want to take your brand further, our team is ready to meet yours.

MEET THE TEAM

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30 years in financial services and you guys are by far my best partner.

David Carter, PayPal

Pathfinders is one of my go-to agency partners. With their awesome people, can-do attitude, flexibility, and creative output, I know I can always count on them!

Emily Smith, Bread Financial

Pathfinders’ work, insights, and partnership exceed the quality of larger agencies.

Joe Gilani, Bank of America, Alliance Data, Visa

What makes Pathfinders unique? They really listen. And consistently craft work that’s on point across all platforms.

Trusted by top financial brands to launch, grow, and scale their initiatives

25+ years of fueling growth for banks, credit unions, and fintechs

Knocking it out of the park with credit card co-branding

Converting in-branch customers to app users

Getting on the radar: building a better brand presence

25+ years of fueling growth for banks, credit unions, and fintechs

Knocking it out of the park with credit card co-branding

Converting in-branch customers to app users

Getting on the radar: building a better brand presence

A less transactional approach, with big results

Launching a new app designed for millennials

Developing a breakthrough approach for an embedded finance solution

PATHFINDER

Financial marketing insights

Seven phases of a successful credit card launch

Five steps for a successful credit card migration campaign

How to help your organization understand marketing’s impact

How to design a high-converting credit card landing page

Comprehensive guide to credit card marketing