25+ years of fueling growth for banks, credit unions, and fintechs
Knocking it out of the park with credit card co-branding
See how we blended decades of Yankees legacy with smart card psychology to turn fandom into cardholder loyalty. more
Converting in-branch customers to app users
See how a sweepstakes-fueled “Insta-Brag” campaign drove the highest engagement in Huntington Bank’s history – and moved branch visitors onto the app. more
Getting on the radar: building a better brand presence
Explore the research-driven refresh that aligned look voice and UX and sent engagement soaring for a regional banking leader. more
Free resources built from decades of financial marketing experience
Customer persona guide & template
Built with our decades of experience in card product launches, this guide will ensure that you don’t miss any critical steps or timing necessary for your success.
Download industry resources
Free resources built from decades of financial marketing experience
5 steps to launching your card product
Built with our decades of experience in card product launches, this guide will ensure that you don’t miss any critical steps or timing necessary for your success.
Credit card competitor analysis guide
Built with our decades of experience in card product launches, this guide will ensure that you don’t miss any critical steps or timing necessary for your success.
What a full-service partnership looks like
We treat your challenges as our own. Watch Pathfinders CEO Kelly Ball explain why.
An extension of your team
Introducing a diverse and talented crowd of experts that bring the insights and skills you need to expand and grow your business. From art direction and data analytics to social media and UX design, we pull together the right people for your project. If you want to take your brand further, our team is ready to meet yours.
30 years in financial services and you guys are by far my best partner.
David Carter, PayPal
Pathfinders is one of my go-to agency partners. With their awesome people, can-do attitude, flexibility, and creative output, I know I can always count on them!
Emily Smith, Bread Financial
Pathfinders’ work, insights, and partnership exceed the quality of larger agencies.
Joe Gilani, Bank of America, Alliance Data, Visa
What makes Pathfinders unique? They really listen. And consistently craft work that’s on point across all platforms.