Market your card with a results-based strategy
Ready to launch your next credit card or other card product? Built with our decades of experience in card product launches, this guide will ensure that you don’t miss any critical steps or timing necessary for your success. You’ve got this.
- Reduce friction — gather the right team
- Execute well — establish the product infrastructure
- Hook new customers
- Drive card activation within the first 45 days
- Keep your card top of wallet