Past Webinars
Looking to share ideas with your team? Want to revisit and refresh your marketing toolbox? Our webinar archive is at your service. Browse our listings for great ideas to impact your brand activities. Then call us and see how we can best partner to build your brand.
12 Marketing Tactics Grocery and CPG Brands Can’t Ignore and Why
Originally Presented: Thursday, December 10, 2020 - 11:00 am
Presented by: Vicky Holland, Chief Growth Officer
You’ve passed the first hurdle and have your Consumer Packaged Goods (CPG) ready for store shelves. Now you need to get your consumer to buy in. Great marketing plans include a path from the pre-shop discovery and shopping experience through to post-shopping loyalty. The second part of our Emerging Brands webinar explores the importance of promoting your product throughout the buyer shopping journey and how each phase works together to create ongoing engagement with your customers. (57:19)
View/Download PresentationEmerging Brands: Keys to Getting On and Off the Shelf [2-Part Series]
Originally Presented: Thursday, October 22, 2020 - 11:00 am
Presented by: Vicky Holland, Chief Growth Officer
You’ve got a great product ready to hit the shelves … but just how do you get retailers to put it there? Great marketing needs to explore both the retail buyer’s decision journey as well as that of the end consumer. The first part of this series will explore the importance of branding, packaging, and buyer personas and how these are key steps needed to get consumer packaged goods (CPG) on the shelf and in reach of your customers. Part 2 will explore how to get customers to purchase your product and become loyal consumers. (56:02)
View/Download PresentationReading the Room
Originally Presented: Thursday, August 13, 2020 - 11:00 am
Presented by: Richard Abbott, Managing Director, Channel Marketing and Creative
Since the age of Empedocles, humans have been “reading the room” in order to help them better understand, and work with, others. This webinar will give you a background on temperament theory along with practical tips on how to read people, understand their thinking, and communicate effectively. (48:17)
View/Download PresentationDesign Thinking
Originally Presented: Thursday, June 25, 2020 - 11:00 am
Presented by: Richard Abbott, Managing Director, Channel Marketing and Creative
Take note: design thinking is not exclusive to designers. It’s used across business, engineering, literature, art, and science. Design thinking revolves around a deep interest in and understanding of the people for whom we’re designing products or services. When we observe and develop empathy with the target user, we create a human-based approach that radically changes the user experience. (Runtime: 51:38)
View/Download PresentationYour Brand Has Never Needed to Work Harder – Say Hello to Archetypes
Originally Presented: Thursday, June 11, 2020 - 11:00 am
Presented by: Richard Abbott, Managing Director, Channel Marketing and Creative
Archetypes help us in identifying the people who will respond to our brand story the most … their needs, pain points, and emotions. The power and speed that unlocking archetypes engages people and activates a brand essentially lets us start the conversation in the middle. (1:00:41)
View/Download Presentation4-Step Formula for Sending and Optimizing Your Email Marketing Campaigns
Originally Presented: Thursday, May 21, 2020 - 11:00 am
Presented by: Garrett Gingerich, Group Director of Channel Marketing
Uncover the proven model that can be a game-changer for your next email campaign. (Runtime: 47:49)
View/Download Presentation