Marketing insights & resources

FinancialDecember 2024 21 min. read

Comprehensive guide to credit card marketing

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever....

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Industry Resources

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Surprise, delight, stand out: the power of subversive marketing

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2025's top 6 banking compliance priorities

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Seven phases of a successful credit card launch
Launching a new credit card program can be a game-changer for financial institutions. When marketed well, a strategic card launch opens new revenue ... more
Five steps for a successful credit card migration campaign
A proven framework for seamless credit card migration for banks and credit unions Credit card migrations transcend transactions; they become moments of truth. When ... more
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How to design a high-converting credit card landing page
Your credit card landing page isn’t just a destination, it’s the gateway to conversion. In today’s fast-paced, mobile-centric world, ... more
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Designing a credit card activation email series that works
Whether you’re launching a new credit card or looking to rejuvenate a card activation campaign that hasn’t yielded the expected ... more
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CPG

Blending paid & organic social media for maximum effect

Nutrilite Organics launched the first USDA-certified organic nutritional supplements from Nutrilite and Amway. The goal was to empower distributors by using social media …

A journey to a stronger brand identity

Hull Lift Truck, a material handling solutions provider, approached everything they did with one goal: to win. In order to reach this goal, they …

B2B

Transhield gains entry into a new target market

Transhield, a leading provider of commercial and industrial equipment covers, was looking to build brand recognition, gain traction, and increase sales in a new …

Beauty

Influencer marketing generates new product buzz

Skincare and cosmetic brand Artistry tasked Pathfinders with the launch of Go Vibrant Lipstick, their first clean, vegan lipstick. No secret: this was a …

Financial

Launching a new app designed for millennials

eMoney is known for its comprehensive wealth management platform. Recently, eMoney developed “Incentive,” a free app advisors could use to attract a younger clientele …

Financial

Using video to reach millennials and Gen X

PNC bank wanted to highlight the features and benefits of its Virtual Wallet digital banking experience to two very different target audiences….
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