Marketing insights & resources

December 2025

The trends shaping credit card marketing in 2026 & how to stay ahead of them

The ultimate guide for an ever-changing credit card landscape, our 50-page analysis gives you insights into what’s happening now, what’s ahead, and how you can win.

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Industry Resources

Sharing a collection of latest marketing news and trends from industry leaders.

Trust Is the Constant, Precision Is the Shift

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5 Financial Services Marketing Trends To Watch in 2026

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6 Ways Trust Signals are Evolving

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Digital Strategy
The top 6 benefits of influencer marketing
It’s impossible to scroll through a social media platform’s feed without seeing charismatic internet personalities showing off products and PR packages. Some ... more
A hand holding a phone featuring a social post from Pathfinders
Influencer Marketing
What’s the difference between social listening and social monitoring?
Do you know the difference between social monitoring and social listening? These terms are hot in the social media management and marketing agency worlds ... more
benefits of having a second agency
Advertising
5 ways to boost your business with a second agency
Hiring a second agency is fast becoming a necessity. Even if you have retained a top firm as your agency of record (AOR), you ... more
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Advertising
Common mistakes in influencer marketing
Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot ... more

Featured work

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through our case studies.

DTC

Pet parent influencers drive brand growth

Naturally Fresh, a walnut shell cat litter brand, needed help connecting with eco-conscious pet owners, particularly millennial pet parents. They enlisted us to …

Financial

Crafting a data‑driven, member‑first credit card program rollout

Ent Credit Union made a values-based decision to bring its credit card program in-house….

B2B

Alternative transportation launch captures leads

Pathfinders helps First Student launch their alternative student transportation program, capturing leads and providing consistency for students….

CPG

Blending paid & organic social media for maximum effect

Nutrilite Organics launched the first USDA-certified organic nutritional supplements from Nutrilite and Amway. The goal was to empower distributors by using social media …

B2B

A journey to a stronger brand identity

Hull Lift Truck, a material handling solutions provider, approached everything they did with one goal: to win. In order to reach this goal, they …

B2B

Transhield gains entry into a new target market

Transhield, a leading provider of commercial and industrial equipment covers, was looking to build brand recognition, gain traction, and increase sales in a new …
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