Marketing insights & resources

FinancialJune 2024 8 min. read

How banks can build consumer trust in troubled times

Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state...

View all or filter by:

A woman holding a phone and giving the peace sign
Common mistakes in influencer marketing
Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot ... more
A woman smiling and signing to her phone, which is placed on a stand
Getting started with influencer marketing
Prerequisite: Brand Identity The gateway to a successful influencer marketing campaign starts the same as any other: your brand identity. In fact, if your ... more
A woman holding a phone showing an Instagram story
The top 6 benefits of influencer marketing
It’s impossible to scroll through a social media platform’s feed without seeing charismatic internet personalities showing off products and PR packages. Some ... more
A hand holding a phone featuring a social post from Pathfinders
What’s the difference between social listening and social monitoring?
Do you know the difference between social monitoring and social listening? These terms are hot in the social media management and marketing agency worlds ... more
Copyright © 2024 Pathfinders. All rights reserved.