Marketing insights & resources

December 2025

The trends shaping credit card marketing in 2026 & how to stay ahead of them

The ultimate guide for an ever-changing credit card landscape, our 50-page analysis gives you insights into what’s happening now, what’s ahead, and how you can win.

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Industry Resources

Sharing a collection of latest marketing news and trends from industry leaders.

Trust Is the Constant, Precision Is the Shift

thefcs.org

5 Financial Services Marketing Trends To Watch in 2026

linkedin.com

6 Ways Trust Signals are Evolving

taboola.com

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5 Financial Marketing Trends to Track for 2027

The shifts financial services marketers need to know and plan for now Planning season has a way of making every new platform, capability, and ... more

Enter the Age of Credibility in Financial Marketing

How search behavior and digital influence are reshaping financial services marketing... more

Marketing Strategy

Comprehensive guide to credit card marketing

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number ... more

Marketing Strategy

AI in financial marketing: Beyond the buzz

Artificial intelligence has quickly moved from cautious pilot projects to a core component of financial marketing. The real challenge isn't adoption; it's ... more

Advertising

50% of Gen Z learns about money on TikTok – financial marketers take note

We’ve spent decades promoting financial literacy: creating campaigns, launching educational initiatives, developing financial wellness programs, and designing budgeting tools. But here’s the ... more

Seven phases of a successful credit card launch

Launching a new credit card program can be a game-changer for financial institutions. When marketed well, a strategic card launch opens new revenue ... more

Five steps for a successful credit card migration campaign

A proven framework for seamless credit card migration for banks and credit unions. Credit card migrations transcend transactions; they become moments of truth. When ... more

How to design a high-converting credit card landing page

Your credit card landing page isn’t just a destination, it’s the gateway to conversion. In today’s fast-paced, mobile-centric world, ... more

Designing a credit card activation email series that works

Whether you’re launching a new credit card or looking to rejuvenate a card activation campaign that hasn’t yielded the expected ... more

Featured work

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through our case studies.

DTC

Pet parent influencers drive brand growth

Naturally Fresh, a walnut shell cat litter brand, needed help connecting with eco-conscious pet owners, particularly millennial pet parents. They enlisted us to …

Financial

Crafting a data‑driven, member‑first credit card program rollout

Ent Credit Union made a values-based decision to bring its credit card program in-house….

B2B

Alternative transportation launch captures leads

Pathfinders helps First Student launch their alternative student transportation program, capturing leads and providing consistency for students….

CPG

Blending paid & organic social media for maximum effect

Nutrilite Organics launched the first USDA-certified organic nutritional supplements from Nutrilite and Amway. The goal was to empower distributors by using social media …

B2B

A journey to a stronger brand identity

Hull Lift Truck, a material handling solutions provider, approached everything they did with one goal: to win. In order to reach this goal, they …

B2B

Transhield gains entry into a new target market

Transhield, a leading provider of commercial and industrial equipment covers, was looking to build brand recognition, gain traction, and increase sales in a new …

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