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Developing a breakthrough approach for an embedded finance solution
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Knocking it out of the park with credit card co‑branding
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Photo shoot brings wellness‑centered rebrand to life
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Launching card designs for all 32 NFL teams
Bread Financial approached us with a unique challenge: Create 32 card designs representing each team in the NFL Extra...
Knocking it out of the park with credit card co‑branding
See how we blended decades of Yankees legacy with smart card psychology to turn fandom into cardholder loyalty.
A less transactional approach, with big results
The PayPal Business Debit Mastercard® is a convenient tool for small business owners and side hustlers. Cardholders were becoming...
Converting in‑branch customers to app users
See how a sweepstakes-fueled “Insta-Brag” campaign drove the highest engagement in Huntington Bank’s history – and moved branch visitors...
Empowering the unbanked
PayPal sought our help in launching the PayPal Cash Mastercard® — a debit card product specifically designed for consumers...
Developing a breakthrough approach for an embedded finance solution
In order to compete successfully online, Fifth Third Bank needed to showcase its embedded finance capabilities outside of its...
Using video to reach millennials and Gen X
PNC bank wanted to highlight the features and benefits of its Virtual Wallet digital banking experience to two very...
Launching a new app designed for millennials
eMoney is known for its comprehensive wealth management platform. Recently, eMoney developed “Incentive,” a free app advisors could use...
Getting on the radar: building a better brand presence
Explore the research-driven refresh that aligned look, voice, and UX and sent engagement soaring for a regional banking leader.
Pet parent influencers drive brand growth
Naturally Fresh, a walnut shell cat litter brand, needed help connecting with eco-conscious pet owners, particularly millennial pet parents....
Alternative transportation launch captures leads
Pathfinders helps First Student launch their alternative student transportation program, capturing leads and providing consistency for students.
Blending paid & organic social media for maximum effect
Nutrilite Organics launched the first USDA-certified organic nutritional supplements from Nutrilite and Amway. The goal was to empower distributors...
A journey to a stronger brand identity
Hull Lift Truck, a material handling solutions provider, approached everything they did with one goal: to win. In order...
Transhield gains entry into a new target market
Transhield, a leading provider of commercial and industrial equipment covers, was looking to build brand recognition, gain traction, and...
Influencer marketing generates new product buzz
Skincare and cosmetic brand Artistry tasked Pathfinders with the launch of Go Vibrant Lipstick, their first clean, vegan lipstick....
Adopting the “Gotcha Day” campaign on all channels
Social studio worked with Naturally Fresh cat litter by leveraging both paid and organic media posts to drive brand...
Crafting a successful influencer program
Pathfinders began working with New Holland Brewing to help them reach new audiences through influencers, and accumulate a reserve...
Photo shoot brings wellness‑centered rebrand to life
Channeling the energy of Nutrilite’s organic, plant-based supplements, we proposed a photo shoot in the holistic wellness capital of...
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