System 7 Launch

Stryker, a surgical equipment manufacturer, chose Pathfinders to help them initiate, drive, and execute an entire launch of their System 7 line of heavy-duty power tools. Before drafting a full-scale plan, we researched customers and competitors to understand key value props, features, and benefits that are attractive to customers. With this understanding, we defined the most effective marketing strategy and developed an actionable rollout plan – on-time and on-budget.

What We Did


Creative Asset Design

Digital Strategy

Marcom Planning



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