2002

Joined Pathfinders
as Vice President

11 Years

Served as President

June 29

Official Retirement

Voices About Vicky Video

Best Vicky phrase. What I’ll miss most. Vicky in one word.​ We asked the people who know her best, and here’s what they said.

Vicky Holland

Some people build careers. Vicky Holland built momentum and never let off the gas.

Vicky's Story

Vicky Holland's Tribute Wall

Messages and memories from those who've worked with and know Vicky, celebrating her career and retirement.

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"Congratulations, Vicky!! I’m so grateful to know you. Your passion, drive, and enthusiasm for life have always inspired me. Over the years, your love for your family and your work has been evident in everything you do. You have a special way of bringing energy, joy, and encouragement wherever God has planted you, and it’s been such a blessing to watch. Thank you for always cheering on the people around you. I’m praying this next season of your journey is filled with joy, purpose, and many wonderful blessings. Love, Stephanie"

Stephanie Shafer

Family

"Congratulations Vic! I hope you enjoy retirement, I am excited for you and Jeff and your future together enjoying the fruit of your labor!! Love you guys!"

Charlie Shafer

Family

"Vic, I’m so glad you are finally retiring and enjoying your life in Florida because you have earned it! I loved every minute of being your neighbor, friend, and bystander, watching you in your role at Pathfinders. You did it with such excellence and grace. Thank you for all you’ve done for our family. You are a one of a kind girlie! Love you, Jackie"

Jackie Nemeth

Friend

"Thank you for everything you’ve done to help build Pathfinders into the company it is today. Your vision, leadership, and dedication have created a place that so many of us are proud to be part of. I’m grateful to work at a company shaped by your impact. Wishing you all the happiness, adventure, and freedom that retirement brings. Congratulations – you’ve earned it!"

Laura Mapother

Pathfinders

Coworker

"Vicky, congratulations on building such a successful firm, dynamic team, and cherished family! Your fingerprints are everywhere, as your ever-present smile and committed work ethic shine through everyone around you. I always appreciated your good work, but the love and smiles you share with your family will always be my brightest memories of you. Wishing you and your family many more wonderful years of happiness."

John Anthony

Anthony Travel

Client

"Congratulations Vicky, we are so happy for you. Enjoy the time with family and friends. Thank you for your love and friendship through out the years. We love you."

Bob and Linda Fitzpatrick

Friend

"When I think back to my time working you, the first thing that came to mind was that SBM Leadership exercise with the three pipe cleaners. One represented us, one represented a great leader, and one represented a not-so-great leader. Yours was, and still is, my “great leader” pipe cleaner. And it sits on my desk to this day. You had a way of challenging me to think differently while also giving me the space to challenge the status quo myself. Looking back, that’s probably one of the greatest gifts you gave me. You never expected me to think exactly like you. You expected me to think. Period. Over nearly a decade, you made me a better marketer, a better businessperson, and, more importantly, a better leader. I still find myself asking, “How would Vicky handle this?” more often than you’d probably believe. Thank you for believing in me, pushing me, and occasionally reminding me that the best ideas usually come after we’ve argued about them a little, and maybe just a few swear words. Those conversations shaped my career more than you know. Now enjoy Florida to its fullest extent. You’ve more than earned mornings that don’t start with meetings, afternoons without emails, and the freedom to do whatever the hell you want. Congratulations, Vicky! Thank you for leaving so many of us better than you found us."

Garrett Gingerich

PF Alum

Friend

"So excited for you Vicky! It’s been truly lovely working with you and the Pathfinders team on and off through the years and across multiple employers. I always felt heard and that my business was in the best of hands with you. Congratulations!!"

Faith Tucker

BofA/PayPal/Toast

Client

"Miss Vick, Please know that when you and Jeff established your very first home on our quiet street and started your sweet family, your smile and friendship will for be in our hearts. Watching your family grow with the crazy life of being involved in the business world and firefighter schedule. You truly are a wonderful daughter, sister, wife and a blessed mother. Enjoy your retirement. Elaine and Jim Hummell"

Jim Hummell

Neighbor

Friend

"Congratulations on your retirement, Vicky! I know we met as an Agency Client relationship, but I now consider you a friend and mentor. You have been an ear to listen, a shoulder to lean on, and given great advice in times of need. You have inspired me throughout my career and life to be a thoughtful strategist, and dedicated mother. Enjoy this next journey in your path, I know it will be amazing."

Kerri Walker

Walker Executive Strategy

Client

"Congratulations on your retirement, Vicky! I am incredibly proud of the work we accomplished together over the years and across the various companies where I’ve worked. You have been an outstanding client advocate, always ensuring total customer satisfaction. Enjoy your retirement, my friend. Have a wonderful time, but save some of the fun for those of us who hopefully aren’t too far behind you!"

Steve Johnson

Client

"I worked with Vicky for over 3 years and she’s one of the most wonderful people I’ve ever met. And one of the most tenacious business people. May retirement be a blessing to you and your family. And may God grant you many future years of continued joy!"

Cooper Clark

Mortgage Craft

Coworker

"Vicky Congratulations on your retirement. May you enjoy every minute of every day doing just what you want. I wish you so much happiness and again enjoy every moment - creating new memories, new moments, it really is a special time in our lives. Getting to know you has been a pleasure. May we create more fun memories in Florida! Lisa"

Lisa Reppucci

Friend

"Congratulations on your retirement. I feel very blessed to have had the opportunity to get to know you and work with you . Thank you for the impact you have made on so many people including me. Best wishes on your next journey."

Lisa Fletcher

Fifth Third Bank

Client

"I cannot speak of the work Vic has done over her career, although I can assume it was extraordinary. I can however speak of her being an unbelievable person that I’ve been lucky enough to know for a very long time. Vic, happy retirement you deserve all the best going forward in your new adventures."

Steve Obren

Friend

"Congratulations Vicky on an incredible career and the positive impact on so many! You were my first agency I worked with in my first role at Schwans. I learned the value, importance and power in having a true partner in the agency you work with. I took that lesson and carry it with me still today. I am grateful we have stayed in touch throughout the years. That is something you are so good at and I truly admire about you. After each new role I took, I enjoyed connecting with you and learning from you and passing business your way. I always knew you had put together a winning team and brands/clients would be lucky to work with Pathfinders. I wish you all the best in your next chapter. I’ve built my own travel agency so reach out and let me know your travel wish list so I can help you enjoy every moment of this next adventure!!!"

Jessie Joslin

Client

"Wishing you all the best in your retirement, Vicky! You are a powerhouse of positivity and momentum, and the business world will miss your bright light as you enjoy what's next! I'll never forget how you reached out and offered to support me when I was transitioning roles - it meant more than you know. You have a genuine talent for real connection, and I feel lucky to have had the pleasure to know you and work with you. I look forward to staying in touch and hearing what's next in your journey - you're too talented and energetic to not continue making a difference in new ways! Thanks for being a great collaborator and friend!"

Jennifer Sussman

Client

"Congratulations Vicki! What a career you have had! As demonstrated in the video you have touched so many lives, both in a personal as well as professional way. As our agency you were always an amazing partner who listened, gave great input and delivered what was promised. But more importantly over these last 10 years or so we've remained in touch and you've become not just a work colleague but a friend. I recall sharing several really great conversations when we worked together about family, raising children and life challenges, but I've also enjoyed the emails we've exchanged over the years with topics ranging from health and fitness, aging, family struggles and of course specifically about our milestones at Orange Theory!!! I wish you ALL the best in this next chapter. I know you will fill it with all kinds of interesting adventures and projects. Best of luck! This is not goodbye, just "see you later". Please stay in touch!"

Ken Denson

Client

"Vic, That twenty four years went by in a blink! Just curious…are you in Cincinnati? 😊 And to think that I had to convince Steve to hire you. 😉 You are a true pioneer of the industry, there weren’t many female leaders when you started forty years ago. To watch you from your Ash Ad. days until now, has been very impressive journey to say the least. All while balancing a family with a crazy schedule of our own. There couldn’t be a better role model for Sarah and Syd than you. I wish everyone in the workforce would have an opportunity to work for someone like you, a true leader. You lead with integrity, passion and knowledge...not to mention an occasional well timed “F bomb”!! You’ve always put everyone else first, sometimes to a fault. Now we get you all to ourselves, and get to put you first! I can’t wait to go on those “crazy paced” walks with you, let you in on mine and Sarah’s “bike gang”, be your chauffeur over the Skyway bridge, be your chef, pool boy, and most importantly, your wine server with a chilled glass, whenever you’re ready! Love ya girl ❤️"

Jeff Holland

Family

"Congratulations on your retirement, Vicky! It’s hard to imagine First Student’s journey over the past 8 years without your partnership. Through periods of significant change, growth, and transformation, you have been a trusted advisor, steady leader, and true extension of our team. Thank you for your unwavering commitment to helping us move the business forward. Your contributions have played an important role in shaping where we are today, and I’m grateful for the opportunity to have worked alongside you. Wishing you all the best in this next chapter, you’ve certainly earned it!"

Chris Bokelman

First Student

Client

"Hi Vicky, I am so glad to hear you are retiring. We had a great run together across multiple companies-Abbott, Novartis, Golden Oval, Cardinal, Safelite, Hondros, Pathfinders, First Student, and GE Healthcare. I loved the elaborate sales meeting events, floats, and innovative digital programs that drove the business. But what I most appreciated was your kind and caring friendship that sustained our relationship for 30 years. Let’s keep it going!"

Kerry Hurff

They were legion

Client

"May I add my congratulations to those many others who have expressed their happy wishes to you on your retirement? When. I think of you the word “balance” comes to mind. You obviously have had an exemplary business career while creating a wholesome environment for your husband Jeff and your two daughters. You also engaged in neighborhood activities, welcoming everyone into exquisitely decorated home. You deftly balanced your life between your professional life and your home life, no small feat. Being senior to you generationally, I can assure you that there are many happy years ahead for you and your family. Enjoy every minute of new adventures! You’ve earned it and deserve it. Congratulations!"

Linda Popke

Friend

"Thank you, thank you, thank you for all that you've done as the years have gone by. Even before you came to Pathfinders, you were a stellar advertising executive, and I was lucky to have you managing my account so many years ago. Retirement will be another set of wonderful opportunities for you. All the best in your next chapter to be written."

Dennis Misurell

Bayer AG

Client

"Today is what you have to love, to touch, to feel, to taste, to smell, to live. What more could you ask for? Don’t count years, count heartbeats. Your favorite Uber driver, Ruthie! Congratulations on your retirement!"

Ruth O’Brien

Friend

"Congratulations on your retirement and for the incredible impact you have had over your career! It is an honor to call you a friend, and I am so happy that we even found a way to add "client" to our relationship label many moons ago. I hope you and Jeff have plans to follow the sun between Notre Dame games and Florida in the coming years! Congrats again."

Chris Ball

Friend

"Well done Vic. You have truly made a great and successful impact at Pathfinders. Not only have you been successful in your career but also in your personal life. You and your family are amazing and blessed. We are and will always be grateful for your friendship and the kindness that you exude every time that we see each other. Now you can turn the page and enjoy all of the joy that you deserve. Congratulations Vic."

David P

Friend

"You are one of the people I most enjoyed working with during my career and one of the few who transitioned from a working situationship to a friendship. The Company Name field on this form made me chuckle. I think there were 4 (almost 5) different firms where I was your client. That's impressive and really illustrates the level of excellence Pathfinders delivers and leadership you brought to the agency. I wish you and Jeff the best in retirement and hope it's everything you dreamed it would be. Looking forward to Lynn and my next road trip to visit y'all in Florida. Don't be a stranger!"

Dean Nolan

Multiple

Client

"Vicky! Congratulations on your retirement! You’re a role model to many and inspiration to most! You make a huge impact on everyone who gets the honor to cross paths with you. Can’t wait to see what this next chapter brings. Enjoy retirement with your family and friends. Love you so much!"

Agnieszka Ziemkiewicz

Friend

"Hi Vicky, congratulations on your retirement!. I wish there were two drop down selections on the question "How do you know Vicky?" because we started as a client and became friends over the years. Your abiloity to connect with people and make them feel like part of the Pathfinder family was truely amazing. Congratulations on an inspirational career and on your well desrved retirement."

Marty Goeree

Vegas Fastener Manfacturing

Client

"We are so blessed to have you and your family as our neighbors. You are an amazing woman, full of life. You're kind and and generous and beautiful inside and out. We wish you a long and healthy life as a new retiree. And we hope we can be neighbors for many years to come. We know we will be always be friends. Lucky us. Congrats Vicky. Enjoy your retirement."

Vicki & Norman Cohen

Friend

"Vicky - you made a connection between Pathfinders and Girls on the Run that has been more impactful that anyone could have imagined, and has allowed GOTR to reach over 10,000 girls in 15 years! You are a role model to girls and women - believing in yourself, speaking up for yourself, leading with optimism and confidence. It's been such a joy to partner with you and the PF team. I've always appreciated the opportunities to bounce questions off of you and seek advice. Never doubt the difference you make in the world! Enjoy your retirement!"

Amy Cooper Collier

Girls on the Run Michiana

Client

"Vicky congrats on a wrap to an amazing career!!!!! Thank you for being a great partner that became a great friend. Have enjoyed every minute of working with you. Your knowledge and council has always been such an asset to me. Stay in touch in retirement!!!"

Mike Wolf

Client

"Congratulations on your retirement after your remarkable journey over the years! Your dedication, hard work, and commitment have left a lasting impact on everyone fortunate enough to work with you. You have been an inspiration through your professionalism, leadership, and positive example, and your contributions will be remembered for years to come. As you close this chapter and begin a new adventure, may your days be filled with relaxation, happiness, and plenty of fun in the sun. You have certainly earned it! Wishing you good health, wonderful memories, and endless opportunities to enjoy all the things you love. Congratulations on an extraordinary career and best wishes for a retirement filled with joy and new adventures. 🌞🎉🏖️ Helen Cantrell Naturally Fresh Walnut Shell Litter"

Helen Cantrell

Eco-Shell, LP

Client

"It been such a pleasure to work with you over the last year plus. You were always someone I could count on. What always stood out to me was your authenticity. You genuinely cared about your customers and the people you worked with, and that showed in everything you did. In a world where that's not always common, it made a real difference. But what I'll appreciate most is that somewhere along the way, our supplier relationship turned into a friendship. I am grateful for all of the conversations, support, and laughs we've shared. You've made a lasting impact on so many people, myself included, and you will certainly be missed. I'm excited for you as you begin this next chapter and get to enjoy life on your own schedule. You've earned it. Wishing you all the best in retirement. I hope it's filled with fun, travel, laughter, and plenty of new adventures. I look forward to hearing all about them."

Mary Pouliot

Client

"Aunt Vic, Congratulations on your retirement! You have been one of my biggest role models throughout my life. I still remember calling you to help me study my spelling words, and then calling you again to tell you when I got a 100. Those are memories I’ll always cherish. Now that you’re retiring, I might have to start calling you for help with my business classes in college! Whenever people ask me why I chose to study marketing, my answer is always you. Seeing everything you have accomplished throughout your career has inspired me to follow in your footsteps. Another memory I love is visiting the Pathfinders office and thinking how cool it was and now look I’m pursuing a degree in marketing. Thank you for always being such an inspiration and for showing me what hard work, dedication, and success look like.l love you and congrats again on your retirement!"

Morgan Shelley

Family

"Welcome to the retirement club!! It was a pleasure to play Santa for your company for many years. Also your family. Best wishes"

BAZZ

Friend

"Vicky, Congratulations on your retirement and the beginning of your new journey. To a great neighbor and friend. Steve & Dren"

Steve Pileggi

Friend

"Vicky, Congratulations on your retirement! We may have gone our separate professional ways when you joined Pathfinders in 2002, but your impact has been undeniable. Everywhere you’ve gone, you’ve brought passion, dedication, and a genuine love for the work you do. Thank you for reconnecting over the years—for the conversations, guidance, support, and listening ear. It has meant a great deal to me. I’m so proud of all you’ve accomplished and wish you nothing but happiness, adventure, and fulfillment in this next chapter. We’ll definitely stay in touch, my friend! Congratulations again—you’ve earned it! ❤️"

Deepti

Friend

"Vicky, Congratulations on your upcoming retirement. You have had an amazing career and now it’s time to celebrate all of your accomplishments and successes by taking care of yourself, enjoying your beautiful family, traveling, or whatever your heart desires. Enjoy this next chapter my dearest friend, you deserve it!"

Vickie Anderson

Friend

"HIIIII VICCCC! It's hard to think about Pathfinders without thinking about you. When I started at PF as an intern, I had no idea how much of an impact you would have on my life and career. Looking back, it's impossible to separate so much of my professional growth from the opportunities, trust, guidance, and encouragement you gave me along the way. You took a chance on me early. You trusted me with clients that you had known for years. You gave me room to learn, room to fail, and room to figure things out. Most importantly, you believed in me before I had fully learned to believe in myself. What I learned from you goes far beyond marketing. Yes, you taught me how to think strategically, how to approach things, and how to become a better marketer. But you also taught me how to navigate challenges, how to keep perspective when things got stressful, and how to remember that this business is supposed to be fun. There are very few people who leave fingerprints on both your career and your life. You're one of those people for me. :) Thank you for the lessons, the trust, the opportunities, the laughs, and the friendship. Thank you for helping shape the marketer, leader, husband, and person I've become. Congratulations on an incredible career and a well-earned retirement. Pathfinders won't be the same without you, but your impact will continue through the countless people you've influenced over the years. I'm certainly one of them. LOVE, RYBO!!"

Ryan Bonnell

Lippert

Coworker

"Vicki! Congratulations! You've been a selfless leader and a wonderful friend to our family. Your positive energy and attitude are contagious, and you make everyone around you feel welcome and valued. Wishing you all the best as you begin this next chapter—may it be filled with joy, adventure, and all the wonderful things you've earned along the way!"

Amy Ball

Friend

"I am so happy for you and your next chapter! You will definitely go down as one of my all time favorite people to work with at an agency. Your authentic caring for others came through no matter the situation, and you have been so great at keeping in touch long after I was your client. I hope you have amazing adventures planned and enjoy this time in life."

Stacy (Bergmann) Gregori

Client

"Congrats, Vicky! It’s crazy to think how far my life has come, in no small part because of the trust you and Steve bestowed upon me in our early partnership. For over 15 years you have exemplified for me what a true leader is. You are kind, yet firm. You are compassionate, yet demanding. You expect the best from people but also are there to provide clarity, humility, and teaching moments. And you always made the time for me and welcomed me with a hug and a smile, despite your full schedule. Thank you so much for everything you’ve taught me and for your friendship."

Topher Overstreet

Haystack

Industry Peer

"As a young woman starting her career at Whirlpool, it wasn’t every day that I saw a female in such a high profile position. Not only was Vicky the President of Pathfinders, one of our agency partners, but she did it with such grace, kindness, and excellence. On a personal note, when I had my son (12 years ago today!), I received a gift/flowers in the hospital from Pathfinders/Vicky and I’ll never forget that. Congrats on your retirement, Vicky! Best wishes always! -Allison"

Allison Gillespie

Client

"Vicky is truly a class act! Such an amazing human and professional. I know her from working together years ago, but I am proud to call her a friend now. We all hope to have contributed, like Vicky, in our careers and in life. Enjoy your retirement—you absolutely deserve it! Best to you, Kat"

Kat Salter

Byline Bank

Friend

"Congratulations on an amazing career and I’m even more excited for what’s to come in retirement! As someone who only occasionally gets a peek behind the Pathfinders curtain, what I’ve seen is someone who passionately invests into everyone in their life. Whether it’s coworkers, clients, family, or friends (they usually end up as a mix of those terms for reasons I’m about to outline), they get 110% effort in the most thoughtful and compassionate way. You are diligent and dedicated in ways we all strive to match. So thank you for the work you’ve done to build successful companies but also thank you for building those around you into better people, which is the most impactful KPI you’ve nailed over your outrageously successful career. See you out by the pool! Love you!"

Noah Wilson

Family

"In the relatively short time I worked at Pathfinders, I joined the long list of people who can say that Vicky impacted them greatly. Vicky is the type of person who leaves you changed - for the better - no matter how long or short your time working together has been. She allowed me to dive into client projects with her and held me to a high standard. I tried to learn everything I could from our time working together. My time under her leadership will be a cherished memory of mine for my entire career. Vicky, wishing you all the best in retirement! You are a shining example of what success looks like, both in the office and outside it."

Aaron Charles

Ronald McDonald House Michiana

Coworker

"Vicky, Vicky, Vicky...how time flies! As we have discussed, I remember the first day we met when you walked into Miles Labs in Elkhart some time back during the Truman Administration! You and the team helped make me look great over the years at several different companies; we did a lot of business together. Always enjoyable and always a pro. Call me any time. Enjoy your free time. I put the over/under at 5 days before you "just have to check email...." Your pal- Bruce"

Bruce Montgomery

Client

"Congratulations on your retirement Vicky! I'm so happy to hear this wonderful news. You will be missed. I still remember you were one of the first people we've interacted with when doing the RFPs to select a new card creative agency. Your professionalism, thoroughness & thoughtfulness definitely left a great impression on us! Wishing you all the best and happiness as you start your next chapter."

Elizabeth Chow

Sony

Client

"Vicky is one of a kind - a thoughtful leader, a loving friend, and an excellent role model. I was lucky enough to live with the Holland family for a bit while in college and I am so grateful that my stay turned into such a dear friendship with the whole family. Vicky brings a sense of calmness to a room of a chaos, knows when to crack a joke, but most importantly she knows how to lift everyone up and challenge them to be the best version of themselves, whether professionally or personally. Cheers to Vicky, may I be lucky enough to be like you when I grow up!"

Hannah Montgomery

Friend

"Vicky - thanks for your effort, energy and dedication you gave to Element and TYTUS. Your always positive outlook on potential strategies and shifts and counsel was appreciated and valued. Enjoy that TYTUS Grill during retirement - and let us know what you cook up!"

Jill Subera

Element / TYTUS

Client

"Vicky, When we first met, we were both early in our careers. What I didn't realize at the time was that you were shaping my expectations for what excellence in an agency partner looks like. You set the bar incredibly high—and that's why I kept you on speed dial as you moved to new organizations and then landed at Pathfinders, even as I changed organizations myself. You may have thought you were following me, but the truth is I had already learned what great looked like, and I wasn't about to let it go. Plus you became one of my favorite people on the planet! Congratulations on the remarkable career, life, and legacy you've built. You've made a lasting impact on so many people, including me. Well done, my friend. Love and hugs, Mary ❤️"

Mary Brown

Mn Adult and Teen Challenge

Client

"24 years, Vick! What a career example you've made for so many of us--and that includes those of us outside of Pathfinders, too! Growing up with powerhouse female role models in my life showed me what is possible to achieve and what it means to lead and grow in ways that align with my character values. I'm so grateful to have you as a role model, and I look forward to celebrating your newest chapter (which I hope includes more Riesling and relaxation)! I already know there will be exciting plans and adventures to come. Love you big and cheers!"

Grace DeHorn

Friend

"Congratulations enjoy your retirement with dad it looks fun I love you"

Sarah holland

Family

"Vicky, congratulations on your retirement, and thank you for being such a wonderful partner to Bread Financial over the years. I’ve truly appreciated the care, consistency, and respect you brought to our relationship. You always showed up with thoughtfulness and professionalism, and no matter how things evolved, you never made us feel like anything less than a valued partner. Your impact has been meaningful to me, and you’ll be greatly missed. Wishing you every happiness in this next chapter."

Marc Lincewicz

Bread Financial

Client

"Vicky, it’s been such a pleasure working with you over the years at Pathfinders. You bring such a thoughtful and approachable style to every interaction. You truly listen, adapt to what’s needed, and consistently turn feedback into meaningful action, which is a rare and valuable combination. Even though we didn’t get to connect as often as some, I always looked forward to the time we did spend together, whether that was catching up over dinner during your visits or talking through new opportunities. You’ve been an incredible partner, and I’m grateful for every interaction. Wishing you all the best in this next chapter. Your impact absolutely lasts!"

Shannon Connell

Bread Financial

Client

"I remember that Vicky and I both really love this quote-- "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." I cannot think of a person who this quote fits more perfectly! I've never left an interaction with Vicky without having felt listened to, valued, energized and appreciated. Wishing you happiness, relaxation, and many wonderful adventures ahead. Happy retirement!"

Ann Bradstreet

Bread Financial

Client

"It has been a privilege working with you Vicky. The trust you have built with us as we grow our company has been amazing. Best wishes! Bret"

Bret Ploucha

Lubrisyn

Client

"Vicky was always my first call when either my team (BofA, ADS, Huntington) or my clients needed marketing support. You have ALWAYS been a trusted business colleague and friend who always went above and beyond to deliver a "best in class" experience. Enjoy your well deserved retirement!"

Scott Abramowitz

Bassett

Client

"Congratulations on the next stage in your life, Vicky! It has been a pleasure working with you across multiple companies and projects. I will greatly miss our "can you just jump on a call quick" chats as well as hearing about all the wonderful updates in your life! I wish you nothing but the best, and lots of sand and sunshine. Daphne"

Daphne Fox

SoFi

Client

"Vicky, Your warm and caring personality won me over as a client and I felt like a family in your presence. Thank you for guiding us throught our corporate changes and helping to transform Transhield's digital and print presence. It's not retirement, it's let's GO time! Enjoy more time with your family, your friends, and yourself!"

Mindy Kruggel

Transhield

Client

"Vicky, congratulations on such an amazing career! You’ve been a vital part of the Pathfinders family, and your absence will surely be felt in these halls. Thank you for your inspiring leadership, mentorship, and all the generosity you’ve shared with me. I wish you a retirement filled with relaxation, joy, and all the things you love—it's truly well-deserved!"

Jess Taft

Pathfinders

Coworker

"Vicky and the Pathfinders team was instrumental to the growth we achieved across several brands over the years we worked together. She was more than a marketing partner, she was a business partner who knew her team would succeed when the client's business grew. Thank you for all the support over the years Vicky and enjoy your retirement! I'm sure we will still get a cup of coffee together from time to time."

Matt Conn

Various

Client

"What an immense privilege and joy it has been to bear witness to a part of your impactful legacy these past few years, Vicky. It was apparent from early on, and still to this day, how you were, and are, wholeheartedly the one who put the path in Pathfinders. Your passion for meaningful connections and drive to do right by others, and for others, is what has given way for this place and its people to evolve in the most abundantly successful way. You’ve grounded yourself in the act of care time and time again to show just how special that can make others feel, myself included, and for that we are all so grateful. Wishing you many more years of the world caring for you, now. Congratulations Vicky!!"

Allison Gugel

Pathfinders

Coworker

"Vicky, It’s been an honor working with you throughout this past year, and especially during my first year at Pathfinders. What a privilege it’s been to work directly alongside someone who played such a major role in building the company and culture we all get to be part of today. Thank you for the impact you’ve had on me, my family, and so many others throughout your career. I’ve learned a great deal from you and truly appreciate the trust, support, and perspective you’ve shared with me along the way. With great respect, Nicholi"

Nicholi Wozniak

Coworker

"Kind, compassionate, and never cliquey Discerning and thoughtful instead of picky Saying goodbye is gonna be tricky ‘Cause no one embodies dedication like Vicky! All of the cheerfully tearful and tearfully cheerful hugs to you!"

Marla Depew

Pathfinders

Coworker

"Vicky, thank you immensely for the leadership and guidance you've not only given me but Pathfinders as a whole! The way you interact and guide partners and lead teammates is truly remarkable. I'll never forget the experience of watching you work your magic in various immersion sessions. The outpouring of love and gratitude as your time with us at Pathfinders comes to and end is an inspiration. I cannot thank you enough for helping mold Pathfinders into what it is today and how honored I am to be a part of its story."

Ryan Wroblewski

Coworker

"Vicky — over the last 8 years, you’ve been instrumental in shaping my career, and I truly can’t thank you enough for helping me get to where I am today. We’ve come a long way from me crying in your office as an Account Coordinator over a BAI mistake (whoops) to becoming a duo on client touch bases, RFP responses, and immersion sessions. I’m incredibly grateful for how much our dynamic has evolved and for the trust you placed in me along the way. Your tenacity, determination, and grit are a huge part of why I look up to you so much. You taught me that the things that seem “impossible” are usually the things most worth tackling. You also showed me that responsiveness, remembering the little things about people, and showing up when it matters are what truly make someone exceptional in this business. Most importantly, you set the example that you really can have it all – being a terrific leader, a great wife and mom, and a remarkable professional. I’m so thankful our relationship has grown beyond just President and Coordinator and from a coworker to a friend. Writing this makes your retirement feel very real, but I take solace in knowing you're retiring, not disappearing! Now go enjoy the sun, shop till you drop, and have a glass of wine for me. You’ve earned it more than anyone. :)"

Brenna Matysik

Coworker

"Vicky, thank you for all of your guidance, support, and leadership throughout the years. I truly wouldn’t be where I am today without your mentorship and the confidence you’ve instilled in me along the way. I’ll always look back fondly on the fun accounts and memories we shared – from working on First together to our road trip to Cincinnati. Beyond the work itself, I’ve always appreciated your dedication, perspective, and the way you genuinely cared about the people around you. Wishing you nothing but the very best in this next chapter. You have more than earned the opportunity to relax and enjoy retirement! You’ll be greatly missed, and I’m so grateful for everything you’ve done for me and the team. Congratulations, Vicky!"

Olivia Manske

Coworker

"Vicky, many people say they love what they do and have a passion for their career, but few authentically mean it and live it the way you do. I honestly believe that at no point did you ever consider your career a job or work, because you loved it that much. You showed up every single day, and nothing—health issues, weather, an economic recession, or even a global pandemic—prevented you from doing what you enjoy and setting the standard for what it means to be a Pathfinder. Thank you for everything you’ve done to make this a great and stable place to come to and build a career. Your impact will be felt at Pathfinders for years to come, and in some ways, your shoes will never truly be filled. Congratulations on a well-deserved retirement. I hope you enjoy this next part of the journey as much as you loved being a Pathfinder."

Jeff Staley

Coworker

"Vicky, you’ve had an incredible journey at Pathfinders and will leave a long-lasting impact on so many people. One thing I’ll never forget is how accessible you made yourself to anyone who needed guidance, advice, or just someone to bounce ideas off of. I wish you the best on your next adventure— congratulations!"

Haley Foster

Pathfinders

Coworker

"I feel lucky to have benefited from your steady leadership during my time at Pathfinders. Your passion for what you do was felt throughout the agency, which in turn, inspired and pushed all of us to do our best work. Beyond being an exceptional leader, you consistently demonstrated how much you cared by showing up with 50 Shamrock Shakes after a hectic day, or by personally reaching out with kind words and advice when someone was struggling with work or big life events. I just can't thank you enough for your hand in making Pathfinders a place I look forward to coming back to on Monday mornings. Congrats, Vicky!"

Robyn Baker

Coworker

"Your dedication and attention to building client relationships and nurturing them over the years is the best I have ever seen. Witnessing your small acts of kindness and helping you to make them tangible has been a joy....And, thanks for keeping me on my toes!! When out of the blue I’d get a message from you, there was always a moment’s pause followed by a hard swallow because, A. I knew you were going to ask for something that was super timely, and B. Chances are it had the potential to be a challenge. 😜 Thank you for trusting me to meet those challenges and to “flawlessly execute” them on your behalf. Selfishly, I will miss not being able to fulfill my planned Vicky “Spirit Week” transformation (that’s right, you were going to be next 😆). Sadly the curated Amazon cart full of tights, eye glasses, the perfect pixie wig and multiple other Vicky style staples that’s been filled for months will go unpurchased. Whoever coined the phrase “Imitation is the sincerest form of flattery” was onto something. 😊 To say congratulations, and best wishes is a given. I share many of the sentiments that have been so eloquently expressed by others here. Let me just add this: Thank you for 24 years of leadership and setting an example of grace under pressure every single day. You will be missed more than any of us realize."

Jane Basker

Coworker

"Wishing you all the best in retirement! One thing I’ll always remember was during my very first week at Pathfinders when you reached out and invited me to coffee. That small gesture meant a lot and immediately showed me how kind and genuine you are, especially coming from the company's president. I’ve never forgotten it. Thank you for the impact you’ve had on so many of us!"

Zachary Apostle

Pathfinders

Coworker

"Vicky! Thank you for your leadership, dedication, and all you’ve contributed to the team over the years. Your impact on this company has been meaningful in so many ways. Wishing you all the best as you begin this exciting new chapter. You have more than earned it! Congratulations and enjoy retirement!"

Alexis Paige

Coworker

"Vicky (AKA mom) has been the single greatest influence in both my life and my career. As a VIP at Pathfinders, she has shaped not only the organization’s direction but also the way I see the world. Everything I know about leadership, resilience, and integrity comes from watching her lead with purpose and heart. She has always been my biggest inspiration. Someone who sets the standard not just through words, but through action. I once penned a letter as a child stating that one day I wanted to grow up to be the president of Pathfinders, just like her. While my path has taken its own course, that dream speaks to the lasting impact she’s had on me."

Sydnee Holland

Family

"Well, I gotta say… I’m both sad and happy. Sad that I won’t get any more knowledge drops from you during the typical day-to-day interactions around here. Sad that you won’t be on calls with us, providing perspective and building relationships internally and externally. Sad that we won’t get to benefit from your tenacious personality and connection-gathering expertise anymore. But happy — happy for you to slow down a little, enjoy the sunshine, take in the sunsets, and actually relax for once. And, selfishly, happy that I no longer have to constantly look over my shoulder in fear that VH is there watching and waiting 😂 Oh, and also sad that I can’t pillage your candy jar anymore. Even though that technically ended when you moved to Florida, it’s all really hitting now. Congrats, Vicky! I’m genuinely going to miss you a lot. But also … I might just hit you up when I’m in Florida so I have a place to stay! Lol."

Andrew Sears

Pathfinders

Coworker

"I first had the opportunity to know you when I was on the client side, working with Pathfinders. I still remember how you made us feel like we were the only client that mattered. You were incredibly warm and welcoming, but what stood out just as much was the knowledge and confidence you brought to every conversation. Every meeting with you felt meaningful. Now, I’ve had the privilege of calling you a colleague, even if only for a short time. Thank you for the kindness you’ve shown me, for the example you’ve set, and for letting me know that Pathfinders had an open position. That small moment helped lead me to where I am today. Wishing you nothing but the best in this next chapter. Your impact will be felt for a long time to come."

Victoria Delacruz

Coworker

"Congratulations on your retirement! Wishing you all the best as you head into this next chapter."

Jake Crumley

Coworker

"Congratulations on an incredible 24 years with Pathfinders. That kind of dedication speaks volumes about the impact you’ve made and the relationships you’ve built along the way. While I only had the chance to work with you briefly, I truly wish we’d had more time together. It’s clear that your presence has meant a great deal to so many. Wishing you all the joy, relaxation, and new adventures that retirement brings. You’ve certainly earned it. Enjoy every minute."

Shelli Bell

Pathfinders

Coworker

"You’re just retiring, not dying, so I have to make sure this doesn’t sound like a funeral parlor digital memorial. Speaking of dying, remember when your boob tried to kill you, but you ripped it off with your bare hands, set it on fire, then kept on working? That’s the day you proved that you truly live your motto: “Never stop, never stopping.” Seriously, we’ve been through a lot in our 20+ years together. You taught me to never trust anyone who asks, “Do you want to have lunch at Salsa’s?” You also taught me that one loyal friend is worth 1,000 relatives. Thank you for being my loyal friend, trusted mentor, and supportive life coach. Congratulations on your retirement, and remember that you cannot fail this! So please relax for once and do the things you love. You know, drinking wine, speed walking the big hill, and shopping for chunky androgynous shoes."

Richard Abbott

Coworker

"Vicky, My memory of meeting you for the first time at Summit, your outfit (and lipstick color) made an immediate impression. In that moment, I remember thinking, THIS is what confidence looks like. You have a presence that draws people in: strong, stylish, and completely Vicky! It’s been such a joy getting to know you and learn from you. Wishing you the most amazing and well-deserved retirement!"

Kaitlyn Miner

Coworker

"Wishing you a lovely, sunny retirement, Vicky. You deserve it more than anyone! Thanks for all you have done :)"

Kim S

Coworker

"There are so many memories we’ve built over the years, road trips I was always glad to drive, long conversations, and all the highs and lows we navigated side by side. Through it all, your leadership and vision carried us from the uncertainty of a pandemic to the lighter moments, like a hungover colleague, with steadiness and purpose. Most people know you as the fierce competitor. I’ve been lucky enough to know so much more: your kindness, your compassion, your curiosity, and yes, your unmatched vocabulary of expletives. Those layers made our connection something rare, something I genuinely cherish. People like you don’t come along often. Thank you for everything you’ve given to Pathfinders, but even more, thank you for what you’ve given to me. It’s hard to put into words how much I appreciate our partnership and the role you’ve played in some of the best work of my career. I’m truly happy for you as you step into retirement. Your impact on Pathfinders and on me won’t fade anytime soon. It’s a legacy that will last."

James Jursinic

Coworker

"Vicky, Even though we've only worked together for a little while, you have impacted me both personally and professionally. I've admired your drive, strength, wise words, and character. Thank you for the mentorship. You'll be missed!"

Maggie Lewis

Pathfinders

Coworker

"Wishing you rest and relaxation equal to the amount of time and energy you put into Pathfinders. It's been incredible watching you work. learning from you, and hearing from others about your amazing knack for building relationships and determination to always go, grow, and go bigger. Biggest 2 takeaways for me: you CAN be more than one thing at once—wife, mom, and career builder—and you keep choosing growth by living out your “I either win or learn” mindset. Truly an inspiration. Congratulations on an inspiring career and a very well-earned retirement, Vicky!"

Jenna Scott

Pathfinders

Coworker

"Congrats on your retirement, Vicky!"

Steven Dawn

Coworker

"You will be missed beyond words. I thought I'd capture a few memories just for fun. When we landed in Kansas City and the person next to you did NOT have a great flight. Showing up at your house on Glendale to head to the airport or drive out of town. Driving to Rolling Meadows back in the day and while leaving, wondering what the heck we just committed to. Also, being the ONLY people in that giant building for many meetings. Our post-meeting movie adventures. Our post-meeting calls back to the office to see if anyone needed to talk to us. Our post-meeting "ratings" based on how well it went. When I took you out to lunch to pitch me becoming a remote employee in Pittsburgh, and your response was, "When do you move?" I can't thank you enough for everything you did for me!! You are truly one of a kind, and I am so lucky to have spent my career alongside you."

Kelly Ball

Coworker

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