Beyond TikTok & Viral Influencers
Financial Education in the Age of Misinformation
Reclaim financial education before someone else does.
Financial brands must act now to protect credibility and drive growth.
- Influencers are winning attention
- Financial institutions still own credibility
- But the narrative is shifting fast
- Understanding of the new rules of attention
- The psychology of influence on social media
- Practical steps your institution can take now to reclaim the feed
Get the Financial Influence Playbook & Messenger Selection Checklist referenced in the session.
SESSION DETAILS:
Skip the Swag. Take the Strategy.
We’re sharing practical insights credit card marketers need to stay ahead.
The State of Credit Card Marketing Report
A landmark report on the trends shaping modern card marketing.
Report includes:
- Regulatory changes
- Smarter channel mix strategies
- Data-backed best practices
ROI Reframe: How to turn metrics into meaning
Executive insights to help you reposition marketing as a strategic growth partner.
Inside:
- What leadership really cares about
- Rethinking ROI: from definitive to directional
- Practical tools for the marketer in the middle
Let’s connect at Forum ‘26
Pathfinders: A different kind of partner
We work the way you do across teams, channels, and compliance. We flex where you need it, and don’t budge where accountability matters most.
Pathfinders is your go-to partner for:
- Creative that’s compliant
- Niche or complex offerings
- New product launches
- Specialized financial expertise
- Sales enablement tools
Financial services fluency
We know the category, constraints, and regulations
Real partnership
Part of your team, accountable for outcomes
Integrated range
Brand, strategy, and execution work as one
Heart and hustle
Easy to work with, deeply empathetic, focused on results