Sparkle On

Welch's Sparkling Grape Juice Campaign

How do you not only keep Welch’s Sparkling Grape Juice top-of-mind during the holiday season, but also extend usage beyond that – where 96% of sales take place? You Sparkle On! with an integrated campaign that combined a social media execution with traditional tactics like broadcast TV, national FSIs, and in-store programs. The results? The best holiday sales for this product line ever. End of story.