Sparkle On

Welch's Sparkling Grape Juice Campaign

How do you not only keep Welch’s Sparkling Grape Juice top-of-mind during the holiday season, but also extend usage beyond that – where 96% of sales take place? You Sparkle On! with an integrated campaign that combined a social media execution with traditional tactics like broadcast TV, national FSIs, and in-store programs. The results? The best holiday sales for this product line ever. End of story.



Creative Umbrella Development

Media Placement

Paid Search Advertising


Social Community Management

Social Media Strategy/Execution

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