(Re) Building a Brand

Depend. Rely. Expect.

Even with 60 brand-building years under its belt, Maytag® Commercial Laundry still had some significant market gains to make in several commercial segments. Anchored by the introduction of a new, more affordable Multi-Load Washer, a complete overhaul of the marketing and communications strategy rebuilt the commercial brand image and opened the door to new market opportunities.

From identifying the brand archetype and creating a fresh messaging platform, to executing a cohesive omnichannel marketing plan, Pathfinders would launch their new brand story with the right messages to the right target segments.


Archetypal Branding

Creative Asset Design

Digital Strategy

Lead Generation

Marcom Planning

Media Placement

Messaging Platform


Print & Digital Ads

UX Design & Strategy

Video Production


Contact us to start building your marketing strategy

More of Our Work

View All Case Studies