
(Re) Building a Brand
Depend. Rely. Expect.
Even with 60 brand-building years under its belt, Maytag® Commercial Laundry still had some significant market gains to make in several commercial segments. Anchored by the introduction of a new, more affordable Multi-Load Washer, a complete overhaul of the marketing and communications strategy rebuilt the commercial brand image and opened the door to new market opportunities.
From identifying the brand archetype and creating a fresh messaging platform, to executing a cohesive omnichannel marketing plan, Pathfinders would launch their new brand story with the right messages to the right target segments.
Impact
Archetypal Branding
Creative Asset Design
Digital Strategy
Lead Generation
Marcom Planning
Media Placement
Messaging Platform
Photography
Print & Digital Ads
UX Design & Strategy
Video Production
Webinars