(Re) Building a Brand

Depend. Rely. Expect.

Even with 60 brand-building years under its belt, Maytag® Commercial Laundry still had some significant market gains to make in several commercial segments. Anchored by the introduction of a new, more affordable Multi-Load Washer, a complete overhaul of the marketing and communications strategy rebuilt the commercial brand image and opened the door to new market opportunities.

From identifying the brand archetype and creating a fresh messaging platform, to executing a cohesive omnichannel marketing plan, Pathfinders would launch their new brand story with the right messages to the right target segments.