Exsurco Medical

Rebranding the Gift

Exsurco^® Medical Inc. wanted a brand refresh to highlight their skin grafting products – both the recovery and processing at tissue banks, and the new surgical excision device for skin grafting and wound debridement. Challenge accepted. We dove right in and utilized every detail we learned through past research to develop a message that was both effective and on-brand. We also utilized our long-standing knowledge of the regulatory requirements of surgical equipment to develop strong positioning tactics. By combining our technical knowledge of tissue processing and skin recovery with the creative prowess of beautiful photography and a crisp new website, we successfully helped rebrand Exsurco and launch their newest device – the Amalgatome® SD.