Managing Money Can Be Fun
Virtual Wallet Student Video
As part of PNC’s Virtual Wallet-Student program, the bank wanted a way to highlight the program’s features and benefits – with a little bit of fun storytelling – to students, parents, and universities and colleges. Pathfinders concepted, scripted, shot, and produced a Virtual Wallet Student video using creative techniques that would appeal to parents – worried about their child’s first journey into the world as an adult – and students, who want to show their parents they’re responsible. The video is a light-hearted way to discuss a serious topic (money management), check it out here.