Spam & Trolls: How To Navigate A Negative Comment

By Pathfinders Advertising, March 24, 2016 // Social Media

[About a 1 MIN read]


Knowing the right thing to say is complicated when conflict is involved. But it can feel like a full-blown storm when you take that level of complication and couple it with internet anonymity—where users feel brash enough to leave comments littered with profanities. What do you do? How do you navigate the rough waters?

Check out the handy map below so your team isn’t caught unprepared in the storm:


And download it here!

So the next time a perfect storm (or any negative comment) reaches your brand’s social media pages, be sure to reference our flow chart for your next steps. And remember—it’s always vital to understand how much influence your social media responses can have on your brand and its audience.


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