All work and no play can make banking a dull business … that’s why Pathfinders swooped in and helped Fifth Third Bank capture the essence of their Preferred Banking program – by visually demonstrating it to consumers.

From the many concepts we presented, “Life Is a Journey,” was the main theme that was selected.

The destination?
Changing the way consumers think about Fifth Third Bank. That is, seeing them no longer as just a place to make transactions – but an institution that can manage their entire portfolio with trusted, expert advisors.

Pathfinders set a course for Fifth Third Bank’s success by developing the brand positioning and creative umbrella for all launch materials. These materials enabled Fifth Third Bank associates and consumers to quickly grasp the concept and drive adoption.

Just one example of what happens when you hit the open road with us.