• Account Services, Blog, Digital

  • By Hannah Turner

    What Is Responsive Web Design?

    April 23, 2015 | About a 2 min read

    Account Services, Blog, Digital

    What Is Responsive Web Design?

    By Hannah Turner
    April 23, 2015
    About a 2 MIN read


    Responsive Web Design, or RWD, ensures that your site will adapt to be viewed on any size screen. From a desktop, to a tablet, a phone, or a “phablet”, you will be able to navigate a webpage without zooming in or out to see content. The good thing about RWD, as opposed to having a separate mobile site, is that no matter what device you view a page on it uses the same URL. This assures that if someone shares a link from a mobile site, and you view it on a desktop, you won’t see the same stripped down version of the original site as is viewed on a smart phone.

    Why Is It Important  to Me?

    There are two MAJOR reasons why this should be important to you:

    • For Your Users

    First and foremost – it is user friendly! As of May 2013, almost two-thirds of cell owners used their phone to go online and this number is on the rise. Mobile responsiveness ensures that your site will be easily view-able to those accessing it from a phone or tablet. Google has and will always place user experience high on their ranking factors. It should be our priority too.

    • For Your Rankings

    Google has become the most popular search engine in the world with 67% of the search market share in 2014. So when Google says something is important, we should probably listen up. Looking at the aftermath of Google’s Panda update, which targeted the quality of content, we can see the huge effect it had on many sites that had less than desirable content.

    The chart below shows the plummet in search visibility of a handful of sample sites in the aftermath of Panda.

    Search Engine Land Ranking Losers

    So…What Can I Do Right Now?

    Make sure that your site has a responsive design and can be viewed easily on any platform.

    If you email Pathfinders now, we can do a free check for you of your site to tell you if it passes Google’s qualifications or not – something that can’t be done by simply opening up your site on a phone.

    What are you waiting for? Contact us.

    Hannah Turner

    Hannah Turner has been immersed in the public relations and advertising world for over 10 years. With more than 5 years under her belt at Pathfinders, she’s been able to use her obsession with social media to bring campaign success to a number of national and global brands. As Social Media Lead, Hannah drives her team to execute a variety of paid and earned media strategies that pull brands and social media platforms into a cohesive marketing approach. She has worked with many well-known brands, including Welch’s, Amway, Fifth Third Bank, PayPal, Boxed Water, and LEER.

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