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Emerging Brands: Keys to Getting On and Off the Shelf [2-Part Series]

Webinars
Originally Presented: Thursday, October 22, 2020

MARKETING MUST-HAVES TO GET YOUR PRODUCT ON THE SHELVES [Part 1]

You’ve got a great product ready to hit the shelves … but just how do you get retailers to put it there? Great marketing needs to explore both the retail buyer’s decision journey as well as that of the end consumer. The first part of this series will explore the importance of branding, packaging, and buyer personas and how these are key steps needed to get consumer packaged goods (CPG) on the shelf and in reach of your customers.
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MARKETING MUST-HAVES TO GET YOUR PRODUCT ON THE SHELVES [Part 1]

You’ve got a great product ready to hit the shelves … but just how do you get retailers to put it there? Great marketing needs to explore both the retail buyer’s decision journey as well as that of the end consumer. The first part of this series will explore the importance of branding, packaging, and buyer personas and how these are key steps needed to get consumer packaged goods (CPG) on the shelf and in reach of your customers.

  • Get access to our premium materials
  • This field is for validation purposes and should be left unchanged.

About the Presenters

Vicky Holland

Garrett Gingerich