• White Paper

  • Marketing Planning Guide

    August 08, 2022

    White Paper

    Marketing Planning Guide

    August 08, 2022
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    Get started developing meaningful marketing plans

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    What will you find in the document?

    Heading into annual planning? Experiencing PTSD from all of the spinning and trying to gain alignment the last time your team worked on marketing plans? We’ve got you. This guide is designed to help you and your organization have meaningful dialogue about what your marketing efforts and investments might be over the coming year(s).


    Determining your budget


    Establishing what success looks like


    Defining your priorities, developing your to-do list

    Who are we and what is the Pathfinder Way?

    We treat clients as partners. They’re our top priority, and we build collaborative relationships through transparency and no surprises. We’re the type of agency who will roll up their sleeves, pitch in, and do whatever needs to be done. Why? Because we believe that’s the best way to get the most successful results.