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  • White Paper

  • A Comprehensive Guide to Influencer Marketing

    July 21, 2022

    White Paper

    A Comprehensive Guide to Influencer Marketing

    July 21, 2022
    pdf cover

    Discover how influencer marketing can be a valuable addition to your marketing mix

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    What will you find in the document?

    Did You Know: 80% of consumers have purchased something an influencer they follow recommended. In this white paper we’ll share how your brand can tap into this influential communication channel, grow your customer base, and convert more lookers into purchasers.

     

    01

    Developing a smart influencer marketing program

    02

    When to activate an influencer partnership

    03

    Finding and engaging influencers

    04

    Vetting influencers

    05

    How to ensure an influencer is a good fit for your brand

    06

    Terminology: Influencer classifications

    07

    Determining if an influencer’s audience includes your target customer

    08

    Understanding influencer price negotiation and contract terms

    09

    Measuring influencer ROI

    10

    Common mistakes in influencer marketing

    Who are we and what is the Pathfinder Way?

    We treat clients as partners. They’re our top priority, and we build collaborative relationships through transparency and no surprises. We’re the type of agency who will roll up their sleeves, pitch in, and do whatever needs to be done. Why? Because we believe that’s the best way to get the most successful results.