• Creative, Digital, Marketing

  • Preparing Your Company to Benefit from GPT and Generative AI

    August 11, 2023 | About a 2 min read

    Creative, Digital, Marketing

    Preparing Your Company to Benefit from GPT and Generative AI

    By Pathfinders Advertising
    August 11, 2023
    About a 2 MIN read

    So you recognize that generative AI and GPT (Generative Pre-trained Transformer) is coming and can be a benefit to your business and its success. Now how do you set up your organization to benefit from this technology, and not have it become a burden?

    Here are 3 essential ways to ensure your organization can foster informed discussions about generative AI, maximize its opportunities, and manage its challenges.

    1. Get acclimated with the technology and begin building skills now

    To truly understand the power and limitations of generative AI tools, members of your organization need to go beyond reading about them.

    Actively engaging with these tools within the confines of your organization’s security framework is crucial.

    Learning how to engineer prompts is critical to effectively using these tools. Practicing prompt engineering now will significantly enhance their utility.

    By starting now and gaining familiarity and proficiency, leaders and their teams can better grasp the potential impact of generative AI on their business processes.

    2. Foster cross-functional discussions about AI and GPT

    The responsibility for decisions and policies related to AI should not rest solely with a single team or department.

    Given the rapid developments in this area, it is imperative to gather leaders with diverse perspectives and subject matter expertise. By bringing together representatives from different parts of the organization, leaders can collectively assess the implications of recent and future advancements in generative AI.

    Such cross-functional conversations enable comprehensive decision-making, ensuring that the organization benefits from a wide range of viewpoints.

    3. Define principles of use, and enforce adherence

    Organizational guidance on the use of generative AI tools must be clearly defined and aligned with your organization’s security policy and employee code of conduct.

    While some employees may already be utilizing these tools for personal exploration or work-related purposes, there is a need for proactive leadership in setting boundaries.

    Unforeseen applications of generative AI can introduce risks to the organization, making it essential to establish well-communicated principles of use. Once leadership agrees on these principles, they should be widely disseminated and incorporated into regular information security communications.

    You’re poised to benefit from generative AI and GPT

    In the rapidly evolving landscape of generative AI and GPT, company leaders must take proactive measures to prepare their organizations for leveraging the potential of these technologies while mitigating associated risks.

    By developing hands-on skills through interaction with generative AI tools, fostering cross-functional conversations, and establishing clear principles of use, leaders can ensure that their teams are well-equipped to navigate the evolving AI landscape. Taking these steps now will enable your organization to make informed decisions, stay ahead of potential security risks, and maximize the benefits offered by generative AI and GPT. Remember, while it may be challenging to stay completely up to date with every change in AI on a weekly basis, laying the groundwork and building a culture of preparedness will go a long way in future-proofing your organization. Embrace the possibilities and be proactive in addressing the challenges.

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