This project is living proof that you can depend on Pathfinders to increase your brand’s visibility on both a national and local level. The Maytag brand team at Whirlpool needed fresh ideas for their annual May is Maytag Month to re-energize their dealer network.
Fresh ideas? We delivered 6.
Did they like them? They loved them.
The hardest part was selecting a single concept, but eventually we landed on one and produced the spot on time and on budget. And the crowning achievement….Whirlpool’s dealer network liked the spot so much they placed more media than ever before.