Past Webinars

Looking to share ideas with your team? Want to revisit and refresh your marketing toolbox? Our webinar archive is at your service. Browse our listings for great ideas to impact your brand activities. Then call us and see how we can best partner to build your brand.

Design Thinking

Originally Presented: Thursday, June 25, 2020 - 11:00 am EDT
Presented by: Vicky Holland, President

Take note: design thinking is not exclusive to designers. It’s used across business, engineering, literature, art, and science. Design thinking revolves around a deep interest in and understanding of the people for whom we’re designing products or services. When we observe and develop empathy with the target user, we create a human-based approach that radically changes the user experience. (Runtime: 51:38)

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Your Brand Has Never Needed to Work Harder – Say Hello to Archetypes

Originally Presented: Thursday, June 11, 2020 - 11:00 am EDT
Presented by: Richard Abbott, Managing Director, Creative & Strategy

Archetypes help us in identifying the people who will respond to our brand story the most … their needs, pain points, and emotions. The power and speed that unlocking archetypes engages people and activates a brand essentially lets us start the conversation in the middle. (1:00:41)

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4-Step Formula for Sending and Optimizing Your Email Marketing Campaigns

Originally Presented: Thursday, May 21, 2020 - 11:00 am EDT
Presented by: Garrett Gingerich, Senior Director, Strategy

Uncover the proven model that can be a game-changer for your next email campaign. (Runtime: 47:49)

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