Past Webinars

Looking to share ideas with your team? Want to revisit and refresh your marketing toolbox? Our webinar archive is at your service. Browse our listings for great ideas to impact your brand activities. Then call us and see how we can best partner to build your brand.

Emerging Brands: Keys to Getting On and Off the Shelf [2-Part Series]

Originally Presented: Thursday, October 22, 2020 - 11:00 am EDT
Presented by: Vicky Holland, President

You’ve got a great product ready to hit the shelves … but just how do you get retailers to put it there? Great marketing needs to explore both the retail buyer’s decision journey as well as that of the end consumer. The first part of this series will explore the importance of branding, packaging, and buyer personas and how these are key steps needed to get consumer packaged goods (CPG) on the shelf and in reach of your customers. Part 2 will explore how to get customers to purchase your product and become loyal consumers. (56:02)

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Reading the Room

Originally Presented: Thursday, August 13, 2020 - 11:00 am EDT
Presented by: Richard Abbott, MD, Creative & Strategy

Since the age of Empedocles, humans have been “reading the room” in order to help them better understand, and work with, others. This webinar will give you a background on temperament theory along with practical tips on how to read people, understand their thinking, and communicate effectively. (48:17)

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Design Thinking

Originally Presented: Thursday, June 25, 2020 - 11:00 am EDT
Presented by: Richard Abbott, MD, Creative & Strategy

Take note: design thinking is not exclusive to designers. It’s used across business, engineering, literature, art, and science. Design thinking revolves around a deep interest in and understanding of the people for whom we’re designing products or services. When we observe and develop empathy with the target user, we create a human-based approach that radically changes the user experience. (Runtime: 51:38)

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Your Brand Has Never Needed to Work Harder – Say Hello to Archetypes

Originally Presented: Thursday, June 11, 2020 - 11:00 am EDT
Presented by: Richard Abbott, MD, Creative & Strategy

Archetypes help us in identifying the people who will respond to our brand story the most … their needs, pain points, and emotions. The power and speed that unlocking archetypes engages people and activates a brand essentially lets us start the conversation in the middle. (1:00:41)

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4-Step Formula for Sending and Optimizing Your Email Marketing Campaigns

Originally Presented: Thursday, May 21, 2020 - 11:00 am EDT
Presented by: Garrett Gingerich, Senior Director, Strategy

Uncover the proven model that can be a game-changer for your next email campaign. (Runtime: 47:49)

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