CRAFTING A CHEERS-WORTHY INFLUENCER PROGRAM
New Holland Brewing (NHB) was busy crafting cocktails and looked to Pathfinders for help spreading the word by brewing some juicy brand engagement strategy with a twist of of social media campaigns. Combining the immense power of user generated content (UGC) and activating a strategic influencer campaign was clearly a crowd-pleaser.
Pathfinders began working with New Holland Brewing to help them reach new audiences through influencers, and accumulate a reserve of UGC to maintain a reputable social media presence.
Pathfinders activated a joint influencer and content creator strategy, beginning with a search to identify influencers/content creators with expertise related to food, spirits, and/ or social get-togethers. Following this search, the social studio detailed the full influencer
communication and contract processes, soliciting New Holland Brewing to provide product, branded swag, and additional brand support.
impressions gained on influencer and New Holland Brewing channels
engagements, building audience brand loyalty
engagement increase in influencer post reach compared to organic reach