INFLUENCING A PRODUCT LAUNCH WITH A FRENCH CONNECTION
Paris, the fashion capital of the world, was the perfect backdrop for a beauty product launch. Pathfinders helped Amway’s ArtistryTM brand launch an influencer campaign that harnessed the power of social media to instantly introduce hundreds of thousands of followers to a new makeup line, driving brand awareness.
Artistry had a goal to do something bold for their Artistry Studio Parisian Style Edition subline. They proposed sending a few select influencers to Paris, for the most authentic brand immersion possible.
Pathfinders rose to the challenge. Our social team sought to secure a group of influencers willing to create and post photo/video content from this trip on their channels. Additionally, Artistry would feature select content on its own social channels.
pieces of content created to share on @ArtistryUS’s social channels
increase in @ArtistryUS’s influencer roster
combined social reach from seven diverse influencers