Marketing Campaign & Strategy for Huntington Bank Product Launch
Adoption of Huntington’s new banking app was off to a slow start. We delivered a fresh creative to jump start downloads and usage. The campaign was delivered on time and on budget and easily activated in 700 branch locations. Customer conversions from in-branch to app use exceeded expectations and beat all previous campaigns.
Huntington Bank was evolving their digital banking toolkit, The Hub, to include an extension to help customers look out for their financial well-being.
Within the creative marketing campaign we conveyed the “why” of Heads Up, showing that Huntington Bank was committed to providing innovative tools that help look out for customer’s well-being.
Pushing customers to take action, the Huntington Heads Up sweepstakes landing page provided an informational resource for out-of-bank customers to better understand the benefits of the new feature and opt-in.
THE SUCCESS: MONEY IN THE BANK
In-bank marketing campaign rolled out across Huntington's 700+ nationwide branches
Branch managers loved the fresh creative and more relatable use of lifestyle imagery and color
Customer conversions from in-branch to app use exceeded expectations and beat all previous campaigns