Marketing Campaign & Strategy for Huntington Bank Product Launch

Adoption of Huntington’s new banking app was off to a slow start. We delivered a fresh creative to jump start downloads and usage. The campaign was delivered on time and on budget and easily activated in 700 branch locations. Customer conversions from in-branch to app use exceeded expectations and beat all previous campaigns.

Marketing Strategy and Campaign Development for Huntington Bank, in-branch signage

THE SITUATION

HEADS UP

Huntington Bank was evolving their digital banking toolkit, The Hub, to include an extension to help customers look out for their financial well-being.

Pathfinders built a comprehensive customer engagement strategy — from the bank lobby to digital platforms — that would excite frontline employees and educate customers about the new feature.

Financial Rewards Programs Marketing Services for Huntington Bank, In-Branch Signage

THE SOLUTION

BRANCHING OUT

Within the creative marketing campaign we conveyed the “why” of Heads Up, showing that Huntington Bank was committed to providing innovative tools that help look out for customer’s well-being.

Pushing customers to take action, the Huntington Heads Up sweepstakes landing page provided an informational resource for out-of-bank customers to better understand the benefits of the new feature and opt-in.

THE SUCCESS: MONEY IN THE BANK

IN-BANK MERCHANDISING

In-bank marketing campaign rolled out across Huntington's 700+ nationwide branches

MANAGEMENT SIGN-ON

Branch managers loved the fresh creative and more relatable use of lifestyle imagery and color

CUSTOMER ENGAGEMENT

Customer conversions from in-branch to app use exceeded expectations and beat all previous campaigns

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