A LESS TRANSACTIONAL CAMPAIGN APPROACH, WITH BIG RESULTS
The “You Gotta Eat!” campaign was, in the client’s words, a massive success. Our unique, custom characters and efficient email marketing campaigns for the PayPal Business Debit Card delivered big results–more than doubling the dollar value in transactions in a merchant category from the previous year’s campaign.
SHAKING THINGS UP
The PayPal Business Debit Mastercard® is a convenient tool for small business owners and side hustlers. Instead of the usual quarterly promotional offers cardholders received, PayPal wanted to shake things up and test a new offer scheme with a focused purchase category and a “flash sale” expiration window.
YOU GOTTA EAT!
- Pathfinders’ strategy was to also shake things up from a creative perspective and deliver a fun new look with a much friendlier, less transactional tone.
- We created unique, custom shoe-wearing food characters for the campaign.
- We also used personalized subject lines that popped out in the inbox and drove cardholders to restaurants and grocery stores across the country at a rate not seen with previous promotions.
THE SUCCESS: MONEY IN THE BANK
The new campaign doubled the customer spend amount from the previous year
NO PAID MEDIA
The campaign used no paid media, only the existing channels to drive customer engagement and credit card usage.
A PROVEN PATH
We helped create a compelling offer/campaign combo that can be used again to boost card usage