• Blog, Video

  • By Danny Miller

    Video & Business: The Power Tool You Need

    February 23, 2016 | About a 2 min read

    Blog, Video

    Video & Business: The Power Tool You Need

    By Danny Miller
    February 23, 2016
    About a 2 MIN read


    We’ve all been in those situations where the person we’re eating lunch with says, “Have you seen this video?” They whip out their phone to show off what they think to be the funniest, coolest, most interesting video they’ve seen in the last 10 minutes. The videos we’re watching come from many different places: your grandma’s shares on Facebook, the millions of videos on YouTube, or the hard-to-miss commercials on television. You’d be hard-pressed to go a whole day without seeing some sort of video content.

    So let’s talk about how video will benefit your business.

    If you can dodge a wrench, you can dodge a video.


    Did you know that by 2018 almost 79% of all internet traffic will be in the form of videos? Even today there are millions of videos all over the place and that number climbs every day with new original content. The increase in smartphones and tablets has made it easier for us to have access to video whenever and wherever. A recent study done by eMarketer states the average adult will spend 5.5 hours a day watching videos between digital devices and television programming – that’s an incredible 23% of their day!

    So how do you capitalize on the fact that everyone is watching videos?

    Video increases traffic and sales


    Pretty much everyone knows that Google is the number one search engine. What you may not know is that YouTube is number two! That’s right, people are going to YouTube to search for content related to entertainment and products.

    A study performed by Attivio showed the impact of video content on their website over an 18 month period. The results showed a 300% increase on their site traffic and a 157% increase in search engine traffic with time spent on the site nearly doubled!

    Videos can help drive sales too! Visitors who watch videos are 64% more likely to make a purchase than other site visitors.

    A picture can say a thousand words but a video can say 50,000 words!


    Have you ever come across a site that’s loaded with text and proceeded to skip it because you just don’t have time to read all of it? Sometimes it’s easier for people to understand a complex idea by watching a 2-3 minute video compared to reading a long text document about a product.

    With video, people become immersed and emotions are evoked, which helps viewers retain information. stated in 2013 that video helps people comprehend and understand ideas better than reading by 74%. It also leads to people searching for more information about the product.

    So what does this all mean? Videos are everywhere and they can be a great tool to help increase traffic to your site, raise potential sales and overall customer awareness of your products. If you need assistance creating engaging, impactful videos for your brand, let us help! We have the tools, the knowledge and the skills to create the right videos for your business.

    Danny Miller

    Subscribe to

    Pathfinders Blog

    • This field is for validation purposes and should be left unchanged.

    You might also like

    View all posts