A Home Brewer's Dream
Vessi Fermentor & Dispenser Launch
In collaboration with the Whirlpool Innovation Team – WLabs – Pathfinders helped launch Vessi, their new fermentor for home brewers. What has been dubbed as one of the top Indiegogo campaigns of 2016, we met our funding goal in one week and met our unit sales goal by week two.
What We Did
Archetypal Branding
Copywriting
Creative Umbrella Development
Crowdfunding Management
Digital Display Advertising
Email Design and Development
In-Store Execution
Naming
Paid Search Advertising
Production Management
