A Home Brewer's Dream

Vessi Fermentor & Dispenser Launch

In collaboration with the Whirlpool Innovation Team – WLabs – Pathfinders helped launch Vessi, their new fermentor for home brewers. What has been dubbed as one of the top Indiegogo campaigns of 2016, we met our funding goal in one week and met our unit sales goal by week two.

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What We Did

Archetypal Branding

Copywriting

Creative Umbrella Development

Crowdfunding Management

Digital Display Advertising

Email Design and Development

In-Store Execution

Naming

Paid Search Advertising

Production Management

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