Welch's Sparkling Grape Juice Campaign
How do you not only keep Welch’s Sparkling Grape Juice top-of-mind during the holiday season, but also extend usage beyond that – where 96% of sales take place? You Sparkle On! with an integrated campaign that combined a social media execution with traditional tactics like broadcast TV, national FSIs, and in-store programs. The results? The best holiday sales for this product line ever. End of story.
What We Did
Creative Umbrella Development
Paid Search Advertising
Social Community Management
Social Media Strategy/Execution