Sparkle On

Welch's Sparkling Grape Juice Campaign

How do you not only keep Welch’s Sparkling Grape Juice top-of-mind during the holiday season, but also extend usage beyond that – where 96% of sales take place? You Sparkle On! with an integrated campaign that combined a social media execution with traditional tactics like broadcast TV, national FSIs, and in-store programs. The results? The best holiday sales for this product line ever. End of story.

What We Did

Copywriting

Creative Umbrella Development

Media Placement

Paid Search Advertising

Photography

Social Community Management

Social Media Strategy

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