Rebranding the Gift

Rebranding and Amalgatome® SD product launch

Exsurco® Medical Inc. wanted a brand refresh to highlight their skin grafting products – both the recovery and processing at tissue banks, and the new surgical excision device for skin grafting and wound debridement. Challenge accepted. We dove right in and utilized every detail we learned through past research to develop a message that was both effective and on-brand. We also utilized our long-standing knowledge of the regulatory requirements of surgical equipment to develop strong positioning tactics. By combining our technical knowledge of tissue processing and skin recovery with the creative prowess of beautiful photography and a crisp new website, we successfully helped rebrand Exsurco and launch their newest device – the Amalgatome® SD.

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What We Did

Archetypal Branding

Copywriting

Creative Umbrella Development

Digital Strategy

E-Commerce

Photography

Positioning

Print and Digital Ads

Public Relations

Sales Contest

Search Engine Optimization

Trade Show Materials

Video Production

Web Analytics and Analysis

Website Development

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