
How We Built A Branded House
Archetypal Rebranding & New Website Experience
What does it take to bring multiple brands together – under one corporate roof – and ensure the brands speak with one voice? Pathfinders helped Elgin Fastener Group create a smart, effective story employing omnichannel marketing tactics and strategies that would resonate with their customers and grow their bottom line. We accomplished their goals, in less than four months, by learning about – and really understanding – every aspect of their company’s culture, business model, and operations.

What We Did
Archetypal Branding
Creative Asset Design
Marcom Planning
Media Planning
Photography
Public Relations
Search Engine Optimization
Video Production
Website Development


