How We Built A Branded House

Archetypal Rebranding & New Website Experience

What does it take to bring multiple brands together – under one corporate roof – and ensure the brands speak with one voice? Pathfinders helped Elgin Fastener Group create a smart, effective story employing omnichannel marketing tactics and strategies that would resonate with their customers and grow their bottom line. We accomplished their goals, in less than four months, by learning about – and really understanding – every aspect of their company’s culture, business model, and operations.


What We Did

Archetypal Branding

Creative Asset Design

Marcom Planning

Media Planning


Public Relations

Search Engine Optimization

Video Production

Website Development

Contact us to start building your marketing strategy

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