Your Brand Has Never Needed to Work Harder – Say Hello to Archetypes
Originally Presented: Thursday, June 11, 2020 - 11:00 am ET (8:00 am PT)
How to tell your brand’s story
Brands are no longer created by agencies and marketing departments – they are co-created by consumers – and the top-down approach (whatever we orchestrate, customers will sing) no longer works. For brands to truly succeed today, they must not only respond to consumer demands, desires, and conversations. They must respond to our fundamental human desire to belong. Learn how Archetypes can help identify and activate the people who will respond to your brand the most.
Interested in talking more about Archetypes? Instantly schedule Vicky for a FREE 30-minute consultation.
About the Presenter
For the past 20 years, Richard Abbott has created and executed successful campaigns for numerous brands such as Kroger, LEER, Bactine, Whirlpool, Bank of America, Hills Bros. Coffee, and Stryker. As Managing Director of Creative & Strategy, he uses his expertise in archetypal branding and video production to move brands forward.