Reading the Room

Thursday, August 13, 2020 - 11:00 am EDT (8:00 am PST)

What Your Audience is Really Telling You

Using the four patterns of personality types in Temperament Theory to read clients and coworkers and understand their thinking will help you and your team communicate effectively. This webinar will give you a background on temperament theory to help you build rapport and implement an effective strategy that is suited to your audience’s style. 

What you’ll learn

  1. How to observe your audience
  2. Interpreting what you see
  3. Applying learnings to communicate effectively
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About the Presenters

Vicky Holland

Vicky Holland has built an impressive marketing career over the past 30 years by developing expertise in financial products and services, consumer packaged goods, durables, B2B, and healthcare. As President at Pathfinders Advertising, she uses a collaborative and immersive approach, and has shaped major brands and global campaigns for Abbott Labs, Merck, Pfizer (Pharmacia and Upjohn), LEER, Bactine, Whirlpool, Bank of America, Hills Bros. Coffee, and Stryker — and has helped dozens of brands find success in the marketplace.

Richard Abbott

For the past 20 years, Richard Abbott has created and executed successful campaigns for numerous brands such as Kroger, LEER, Bactine, Whirlpool, Bank of America, Hills Bros. Coffee, and Stryker. As Managing Director of Creative & Strategy, he uses his expertise in archetypal branding and video production to move brands forward.

Garrett Gingerich

In his current role as Senior Director of Strategy at Pathfinders Advertising, Garrett Gingerich builds client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design, and digital experiences. His portfolio of work includes brands such as Visit South Bend Mishawaka, City of South Bend, Fifth Third Bank, PayPal, Maytag, First Student, and Boxed Water.

Additional Learning Opportunities