4-Step Formula for Sending and Optimizing Your Email Marketing Campaigns
Originally Presented: Thursday, May 21, 2020 - 11:00 am EDT (8:00 am PST)
A 4-step formula for sending and optimizing your email marketing campaigns
- The right message
- To the right person
- At the right time
- With the right frequency
PLUS BONUS CONTENT!
10 instant ideas for what to test with email
14 ways to build your email distribution list!
About the Presenter
With a background in technology and design and in his current role as Senior Director of Strategy at Pathfinders Advertising, Garrett Gingerich builds client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design and digital experiences. And this most certainly includes executing email marketing best practices! His portfolio of work includes brands such as Visit South Bend Mishawaka, City of South Bend, Fifth Third Bank, PayPal, Whirlpool, Maytag, First Student, Leer, Boxed Water is Better, and Hills Bros. coffee.