12 Marketing Tactics Grocery and CPG Brands Can’t Ignore and Why
Originally Presented: Thursday, December 10, 2020 - 11:00 am ET (8:00 am PT)
Smart, scrappy, and strategic advice from a team that’s been helping marketplace leaders thrive on small budget constraints. At Pathfinders Advertising, we’ve helped the CPG brands you’ve welcomed into your own homes, including Welch’s, Boxed Water, Hills Bros. Coffee, Bactine, FDS, and Naturally Fresh Cat Litter.
And now we’re here to help you. Our webinar will explore the importance of promoting your product through 12 essential tactics and how they work together to create ongoing engagement with your customers.
Interested in learning more? Instantly schedule Vicky for a FREE 30-minute consultation.
About the Presenters
Vicky Holland has built an impressive marketing career over the past 30 years by developing expertise in financial products and services, consumer packaged goods, durables, B2B, and healthcare. As President at Pathfinders Advertising, she uses a collaborative and immersive approach, and has shaped major brands and global campaigns for Abbott Labs, Merck, Pfizer (Pharmacia and Upjohn), LEER, Bactine, Whirlpool, Bank of America, Hills Bros. Coffee, and Stryker — and has helped dozens of brands find success in the marketplace.
In his current role as Senior Director of Strategy at Pathfinders Advertising, Garrett Gingerich builds client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design, and digital experiences. His portfolio of work includes brands such as Visit South Bend Mishawaka, City of South Bend, Fifth Third Bank, PayPal, Maytag, First Student, and Boxed Water.