MARKETING MUST-HAVES TO GET YOUR PRODUCT OFF THE SHELVES [Part 2]
You’ve gotten your Consumer Packaged Goods (CPG) in the store and on the shelf. What comes next? Applying a solid marketing plan that builds an engaged audience, drives action and sales, and creates brand loyalty.
WHAT YOU’LL LEARN
- How to structure a marketing plan that moves product off the shelf
- Go-to tactics that build awareness, drive activation, and promote consumer loyalty
- KPIs you should be measuring
About the Presenters
Vicky Holland has built an impressive marketing career over the past 30 years by developing expertise in financial products and services, consumer packaged goods, durables, B2B, and healthcare. As President at Pathfinders Advertising, she uses a collaborative and immersive approach, and has shaped major brands and global campaigns for Abbott Labs, Merck, Pfizer (Pharmacia and Upjohn), LEER, Bactine, Whirlpool, Bank of America, Hills Bros. Coffee, and Stryker — and has helped dozens of brands find success in the marketplace.
In his current role as Senior Director of Strategy at Pathfinders Advertising, Garrett Gingerich builds client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design, and digital experiences. His portfolio of work includes brands such as Visit South Bend Mishawaka, City of South Bend, Fifth Third Bank, PayPal, Maytag, First Student, and Boxed Water.