Emerging Brands: Keys to Getting On and Off the Shelf [2-Part Series]
Originally Presented: Thursday, October 22, 2020 - 11:00 am ET (8:00 am PT)
MARKETING MUST-HAVES TO GET YOUR PRODUCT ON THE SHELVES
You’ve got a great product ready to hit the shelves … but just how do you get retailers to put it there? Great marketing needs to explore both the retail buyer’s decision journey as well as that of the end consumer. The first part of this series will explore the importance of branding, packaging, and buyer personas and how these are key steps needed to get consumer packaged goods (CPG) on the shelf and in reach of your customers.
Interested in learning more? Instantly schedule Vicky for a FREE 30-minute consultation.
About the Presenters
Vicky Holland has built an impressive marketing career over the past 30 years by developing expertise in financial products and services, consumer packaged goods, durables, B2B, and healthcare. As President at Pathfinders Advertising, she uses a collaborative and immersive approach, and has shaped major brands and global campaigns for Abbott Labs, Merck, Pfizer (Pharmacia and Upjohn), LEER, Bactine, Whirlpool, Bank of America, Hills Bros. Coffee, and Stryker — and has helped dozens of brands find success in the marketplace.
In his current role as Senior Director of Strategy at Pathfinders Advertising, Garrett Gingerich builds client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design, and digital experiences. His portfolio of work includes brands such as Visit South Bend Mishawaka, City of South Bend, Fifth Third Bank, PayPal, Maytag, First Student, and Boxed Water.